Communication Technology and New Media Commons^™

Surveillance Culture And Potential Resistance Of Social Media In Egypt, Dina Refaei

Theses and Dissertations

Social media companies have become dominant over their users. With digital capabilities that enable them to monitor, analyze and process users’ data, they are able to restrict users’ activities in accordance with their own policies. The present study examines the potential for users to encounter social media policies – specifically, privacy and content moderation policies imposed over activities on these platforms. The surveillance culture model is proposed to highlight surveillance perceptions among users and determine the factors that might affect users' intention to resist social media policies. A sample of 547 Egyptian social media users were surveyed. The findings showed …