Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- : compulsive usage of smartphones (1)
- Advergames (1)
- Advertisements (1)
- Artificial Intelligence (1)
- Celebrities (1)
-
- Cell phone (1)
- Cognitive Load (1)
- Cognitive processing (1)
- Collectivism (1)
- Communication (1)
- Descriptive norms (1)
- Development (1)
- Disclosures (1)
- Dual Modality (1)
- Emerging adulthood (1)
- Extraversion (1)
- Facebook (1)
- HRI (1)
- Homesickness (1)
- Human-Robot Interaction (1)
- Identity (1)
- Individuation (1)
- Interactions (1)
- Limited capacity model of motivated mediated message processing (1)
- Need to Belong (1)
- Parents (1)
- Persuasion Knowledge (1)
- Retail (1)
- Robot (1)
- Satisfaction with life (1)
Articles 1 - 8 of 8
Full-Text Articles in Communication Technology and New Media
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf
Masters Theses
This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …
Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song
Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song
Doctoral Dissertations
This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes …
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
Doctoral Dissertations
Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …
The Influence Of Cultural Attitudes And Norms On Smartphone Use, Technostress, And Life Satisfaction, Miki S. Nolin
The Influence Of Cultural Attitudes And Norms On Smartphone Use, Technostress, And Life Satisfaction, Miki S. Nolin
Chancellor’s Honors Program Projects
No abstract provided.
How Technology Interacts With Emerging Adulthood Psychosocial Developmental Tasks: An Examination Of Online Self-Presentation And Cell Phone Usage, Samantha Lynn Gray
How Technology Interacts With Emerging Adulthood Psychosocial Developmental Tasks: An Examination Of Online Self-Presentation And Cell Phone Usage, Samantha Lynn Gray
Doctoral Dissertations
This dissertation outlines three distinct, yet interrelated, projects aimed at understanding the role of technology in relation to emerging adulthood developmental tasks: individuation & identity development. The first paper provides a context for understanding the developmental tasks of emerging adulthood, and the role that technology may serve in relation to those developmental tasks. This brief review of the literature on emerging adulthood developmental tasks provides a solid theoretical background and history for the theoretical premises proposed for the respective studies included in this dissertation. The second project is an empirical investigation that seeks to understand how the task of identity …
Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger
Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger
Doctoral Dissertations
Millions of people worldwide log onto social network sites (SNS) every day. Some users have positive experiences while others have negative experiences. The functionality of any given SNS is the same for each user, but the choice of how and when to use certain features leads each user to have different experiences. This study utilized a uses and gratifications framework to help understand what gratification expectations affect the usage of SNS among college freshmen in their first semester. Additionally, the research explored a possible link between individual personality traits of freshmen and gratification expectations as well as a link between …
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Doctoral Dissertations
This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …
Communication Breakdown: The Introduction Of Several Communication Technology Innovations, The Societal Effects, And The Disconnect In The Way That We Connect., Christopher Vincent Tramontana
Communication Breakdown: The Introduction Of Several Communication Technology Innovations, The Societal Effects, And The Disconnect In The Way That We Connect., Christopher Vincent Tramontana
Chancellor’s Honors Program Projects
No abstract provided.