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Full-Text Articles in Communication Technology and New Media
Snapchat And Civic Engagement Among College Students, Laurie Rice, Kenneth Moffett
Snapchat And Civic Engagement Among College Students, Laurie Rice, Kenneth Moffett
SIUE Faculty Research, Scholarship, and Creative Activity
During the 2016 presidential election cycle, Clinton and Trump used Snapchat as one part of their overall voter outreach and engagement efforts. This portion of their campaign strategy was disproportionately targeted toward younger voters, since those between 18 and 25 comprise a vast portion of Snapchat’s user base. Did their efforts, those of political parties, or those of interest groups on Snapchat produce higher levels of civic engagement among college students? We utilize a survey that we conducted from a college campus in the Midwest in October 2016 to answer this question. Using a series of matching analyses, we discover …
College Students And Online Political Expression During The 2016 Election, Kenneth W. Moffett, Laurie L. Rice
College Students And Online Political Expression During The 2016 Election, Kenneth W. Moffett, Laurie L. Rice
SIUE Faculty Research, Scholarship, and Creative Activity
While college students traditionally exhibit low levels of political participation and interest in politics, they are more likely to engage in some forms of political expression than their elders. Their greater familiarity with online forms of political expression and engagement potentially lowers their barriers for political involvement. In turn, this potentially draws more young adults into the political process. We compare the precursors of expressive forms of online political engagement to those of talking to someone offline and trying to persuade them to vote for or against a candidate or party among college students. We find that both activities are …