Communication Technology and New Media Commons^™

Rugby League As A Televised Product In The United States Of America, Mike Morris

College of Journalism and Mass Communications: Professional Projects

Rugby league is a form of rugby that is more similar to American football than its more globally popular cousin rugby union. This similarity to the United States of America’s most popular sport, that country’s appetite for sport, and its previous acceptance of foreign sports products makes rugby league an attractive product for American media outlets to present and promote.

Rugby league’s history as a working-class sport in England and Australia will appeal to American consumers hungry for grit and authenticity from their favorite athletes and teams. Established coverage of English soccer has paved the way for rugby league media …

Racism In Media: How Media Shapes Our View Of People Of Color In Society, Semarial Wilder

Community Engagement Student Work

As a way to increase awareness about racism in the media, research was conducted to showcase the many ways racism is perpetuated against Black people through our everyday media consumption. A workshop was held and analysis of responses from pre-event surveys, activity post-it responses, and post-event surveys were completed by attendees. Using the cultivation theory, attendees increased their overall knowledge about how the media plays a huge part in how they see society. One attendee mentioned, “I learned how the media sets thoughts or images for you without you realizing it.” It is clear that the media does a wonderful …

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …