Communication Technology and New Media Commons^™

News Literacy, Sissel W. Mccarthy

Open Educational Resources

"The digital age has created the need for a new kind of literacy-a literacy that empowers news consumers to determine whether information is credible, reliable and truthful. This is not just a skill; it is a new core competency for the 21st century. So-called “fake news” is hard to spot and spreads easily, leading to disagreements over basic facts. The antidote to the growing challenges posed by this digital revolution is news literacy. This mini news literacy course includes two three-hour sessions that will teach anyone to become a more critical consumer of news. "

The News Literacy course package …

Fake News: Agenda Setting And Gatekeeping In The Media, Chelsea Sydnor

Undergraduate Honors Theses

This piece will examine the ideas of agenda setting and gatekeeping theories, as well as how they affect modern media coverage. Agenda setting theory is the idea that the media sets the agenda by selecting the topics that it covers. Gatekeeping refers to the idea that too many events occur for the media to cover all of them, so it must therefore choose which ones to specifically cover. It will review multiple studies and events in which the theories have played a part in the outcome. Particularly, it will analyze how campaign coverage has been found to influence voters in …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.