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Communication Technology and New Media Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Development Of Mass Communication Strategies For Church Growth: Engaging American Culture, Abby Hines
Development Of Mass Communication Strategies For Church Growth: Engaging American Culture, Abby Hines
Senior Honors Theses
In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture. Strategies for the most effective form of mass communication have evolved drastically within the past few years. For the church to properly engage in culture, it must understand the communication strategies that have intentionally or unintentionally been utilized throughout its history. An effective method of mass communication for the church is proposed.
Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli
Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli
McGannon Center Working Paper Series
This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …
Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt
Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt
Communication Faculty Publications
Media and information literacy perspectives could offer new justification for the expansion of graduate program offerings in a variety of fields. The interdisciplinary field of media and information literacy continues to discover new paths of research. For example, visual literacy, computer advertisements, critical deconstruction of media, distance education, convergence, video games and music videos were some of the topics explored in 2006.
Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt
Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt
Communication Faculty Publications
An overview of the conceptualization of media studies and information literacy education reveals the importance of analyzing text and visual communication. Beyond simply offering an explanation of mass communication and all of its parts, media and information literacy as an emerging field of study must begin to address the complex interaction between literacy and new media forms. The new co-editors of SIMILE encourage interdisciplinary scholarship, which illuminates new avenues in media and information literacy education.