Communication Technology and New Media Commons^™

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept’s meaning, …

The Rationalization Of Audience Understanding, Philip M. Napoli

McGannon Center Working Paper Series

This paper reviews the literature that has examined how media organizations make sense of their audiences, the analytical techniques and technologies employed, and how this information is embraced or resisted in the operation of media organizations. As this review illustrates, the historical trend in audience understanding has been one of a steady process of rationalization in how media organizations have approached their audiences. In documenting this process of the rationalization of audience understanding, this review identifies key historical moments in this process. This review identifies the external forces that have influenced this process; the underlying reasons for it; and critiques …

Inside Unlv, Diane Russell, Michelle Mouton, Mamie Peers, Shane Bevell

Inside UNLV

No abstract provided.

Policies Of Inertia Or Innovation? European Public Service In Transition From Psb To Psm, Minna Aslama

McGannon Center Working Paper Series

No abstract provided.

Unlv Magazine, Holly Ivy De Vore, Tony Allen, Barbara Cloud, Erin O'Donnell, Matthew K. Jacobsen, Gian Galassi, Michelle Mouton, Afsha Bawany, Shane Bevell

UNLV Magazine

No abstract provided.

The President And The Press: The Framing Of George W. Bush’S Speech To The United Nations, Stephen D. Cooper, Jim Kuypers, Matt Althous

Communications Faculty Research

In this essay, we provide a brief overview of how frames work, discuss the relationship of frames to the news media, and perform a qualitatively based, comparative framing analysis of President Bush’s speech to the United Nations and the mainstream American press response that followed. Findings suggest that by the end of formal military operations in Afghanistan, the press was increasingly framing its reports in such a way that President Bush’s public statements were inaccurately transmitted to the public at large. Three key findings are advanced: one, the press depicted the Bush administration as an enemy of civil liberties; two, …

Liberal Arts 2.0, Bridget B. Baird

Convocation Addresses

The title, Liberal Arts 2.0., "stems from the term Web 2.0, which refers to the recent evolution of the Web as interactive, participatory, collaborative and collective. Web 2.0 includes blogs, wikis, user-generated media, social networking: like much of what it describes, the definition is amorphous and inexact." Baird believes that Web 2.0 and all that it implies will necessitate a revision of the way we do liberal arts and thus the title “Liberal Arts 2.0.”

Her premise: that a liberal arts college is a place where teaching and research are improved by digital tools, where students are taught to negotiate …

Old Maids, Policeman, And Social Rejects: Mass Media Representations And Public Perceptions Of Librarians, Maura Seale

E-JASL 1999-2009 (Volumes 1-10)

Abstract This paper investigates the relationships between mass media representations of librarians and users’ perceptions and consequent use of librarians and libraries by asking three questions: 1. How are librarians depicted by the mass media? 2. How does the public perceive librarians and how might these views relate to mass media representations? 3. What are the potential effects of these representations and perceptions? Representations of librarians by the mass media generally fall into one of five somewhat discrete categories. Public perceptions of librarians are somewhat different; although librarians are often described in positive terms, there is nearly no awareness as …

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Scholarship and Professional Work - Communication

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the potential …

The Social Costs Of Property Rights In Broadcast (And Cable) Signals, Shyamkrishna Balganesh

All Faculty Scholarship

No abstract provided.