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Full-Text Articles in Communication Technology and New Media
Press Controls In Wartime: The Legal, Historical, And Institutional Context, Stephen D. Cooper
Press Controls In Wartime: The Legal, Historical, And Institutional Context, Stephen D. Cooper
Communications Faculty Research
News coverage of warfare poses a dilemma for social systems with a free press, such as the United States. In an era of high-tech weaponry and nearly instantaneous global communications, conflict is inevitable between the obligation of the press to inform the general public and the obligation of the military to successfully conduct war. The importance of secrecy to the conduct of warfare heightens the issue in the current counterterrorism operations. The competitive advantage of live coverage raises the stakes in a crowded media market. The military’s control over newsgathering during the 1990-91 Persian Gulf War set off a controversy …
Crossing Offline And Online Media: A Comparison Of Online Advertising On Tv Web Sites And Online Portals, Louisa Ha
School of Media and Communication Faculty Publications
This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks' web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks' advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more …