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Full-Text Articles in Communication Technology and New Media
Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee
Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee
Temerlin Advertising Institute Research
As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …
An Effect Of The Medium In News Stories: “The Pictures In Our Heads”, Stephen D. Cooper
An Effect Of The Medium In News Stories: “The Pictures In Our Heads”, Stephen D. Cooper
Communications Faculty Research
This study used an experimental design to test for a channel effect in news stories. Four television news stories were recorded off-air, then the narrations were transcribed to form a print news story containing the same words; the broadcast video and the print story were the two treatment levels. Subjects received the stories in one of the treatment levels, and were asked to judge the blameworthiness or praiseworthiness of the actors named in the story. Logistic regressions could predict with substantial accuracy the medium in which subjects had received the story from these judgments, indicating a channel effect on their …