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Communication Technology and New Media Commons

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Full-Text Articles in Communication Technology and New Media

The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear Dec 2020

The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear

Electronic Theses and Dissertations

In recent years, the social media usage of young adults has seen exponential growth. This growth, both in numbers of users and time spent on various platforms, creates a greater opportunity to market lifestyles, goods, and behaviors to the masses. Corporations have taken to allocating more time and attention to reach those masses and utilize the quickest means to that end. One example of these means is the influencer, i.e., social media users who monetize their online performances through practices of self-branding, or developing a public image used for commercial and capital gain (Abidin, 2016). In this study, I focus …


Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini May 2020

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …