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Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Advergames (1)
- Agency (1)
- Autopoiesis (1)
- Cognitive Load (1)
- Cognitive processing (1)
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- Disclosures (1)
- Dual Modality (1)
- Flash Mob (1)
- Framing (1)
- Interpenetration (1)
- Le Figaro (1)
- Limited capacity model of motivated mediated message processing (1)
- Luhmann (1)
- New media (1)
- Online public spheres (1)
- Parents (1)
- Persuasion Knowledge (1)
- Social media (1)
- Social presence (1)
- Social television (1)
- Systems Theory (1)
- Television viewing experience (1)
- The New York Times (1)
Articles 1 - 5 of 5
Full-Text Articles in Communication Technology and New Media
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
Doctoral Dissertations
This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
Doctoral Dissertations
Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …
Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman
Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman
Doctoral Dissertations
This dissertation involves two components: 1) an analysis of the history of flash mobs including detailed descriptions of specific flash mobs and 2) an exploration of what this analysis elucidates concerning the interaction between individuals and social structure. By focusing on the flash mob as a form of communication, the dissertation displays how the flash mob has communicated multiplicitously through various social systems (e.g. art, mass media, economy, politics) to achieve various and often divergent ends. Within this larger understanding of the interaction between flash mobs and social structure this dissertation also finds, through an application of Luhmannian systems theory, …
News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman
News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman
Doctoral Dissertations
The current dissertation explores the online mediatization of the Boston Marathon bombing crisis by an American newspaper (The New York Times) and a French one (Le Figaro) and their publics’ reactions to it. The research was conducted along two main analysis axes: (1) the main frames and themes through which the journalists and the publics gave meaning to the event, and (2) the characteristics of the online public spheres therefore created. The comparative perspective on the journalistic frames showed a strong tendency of homogenization, as the same main frames appeared in both analyzed newspapers. However, the …
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Doctoral Dissertations
This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …