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Communication Technology and New Media Commons

Open Access. Powered by Scholars. Published by Universities.®

Journalism Studies

Theses/Dissertations

2011

Content analysis; Digital audio broadcasting; Hybrid digital multicasts; Public interest; Public interest standard; Radio; Radio programs

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Full-Text Articles in Communication Technology and New Media

Public Interest Standard Characteristics In Hybrid Digital Multicasts Of Noncommercial Educational Radio, Michele Ann Gothard May 2011

Public Interest Standard Characteristics In Hybrid Digital Multicasts Of Noncommercial Educational Radio, Michele Ann Gothard

UNLV Theses, Dissertations, Professional Papers, and Capstones

Radio broadcasting implements digital multicasting in the United States with the adoption of HD Radio from iBiquity. Hybrid digital radio multicasts can upgrade either AM or FM facilities, and stations adopt the technology without loosing traditional analogue broadcasts. Broadcasting with digital technology creates additional channels of information, extending limitations of the electromagnetic spectrum. Scholarly research about hybrid digital technology considers motivations for adoption by stations but has not focused on content of existing multicasts. This study examines noncommercial educational radio multicasts for characteristics of service in the public interest.

Discourse characteristics find a mix of sounds that include both speech …