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Communication Technology and New Media Commons™
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Computer mediated communication; Dating services; Dating (Social customs); Diffusion of innovations -- online dating; Diffusion of innovations -- online dating sites; Online dating – Computer network resources
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Full-Text Articles in Communication Technology and New Media
Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer
Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer
UNLV Theses, Dissertations, Professional Papers, and Capstones
The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating …