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Communication Technology and New Media Commons™
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Interpersonal and Small Group Communication
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Full-Text Articles in Communication Technology and New Media
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman
Journalism
The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.