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Communication Technology and New Media Commons

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Full-Text Articles in Communication Technology and New Media

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico Jun 2014

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …


Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu Jun 2013

Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu

Communication Studies

No abstract provided.