Communication Technology and New Media Commons^™

Linkedin To Facebook And Twitter: The Role Of Social Media In Developing Community For Non-Profits, Elizabeth Weaver

Capstone Collection

Social Media technology is providing nonprofits with a new platform for connecting to the masses. Most nonprofits are using these platforms to spread their message, fundraise and gain notoriety, but few are utilizing such sites for community building purposes. Online community building-especially on Facebook and Twitter-is an emerging concept with little existing literature and research available. Exploration in this field provides valuable information to nonprofits on effective ways to develop their accounts in a way that fosters an interactive and engaged community of participants. The question directing this study is: How can nonprofits create, build, and develop a community, online …