Communication Technology and New Media Commons^™

Celebrity Affect, Social Media Fandom, And Parasocial Interactions: A Thematic Analysis Of Fan Reactions To Kris Wu’S Sexual Scandals In China, Yan Zhao

Communication ETDs

In this thesis, the rise and fall of a popular Chinese celebrity, Kris Wu, provided the context to examine fans’ negotiation of parasocial and affective relationships in online interactions with the celebrity and other fans. On the basis of a thematic analysis of Chinese fans’ comments on social media before and after Wu’s arrest and conviction for rape and other sexual crimes in 2022, I highlight the fluidity of fans’ positive and negative parasocial interactions and emotional attachments to a celebrity. The analysis suggests how fans can prioritize their continued support and admiration for a celebrity above matters of morality …