Communication Technology and New Media Commons^™

As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long

Master's Theses and Doctoral Dissertations

This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …