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Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 1.01 Communication instruction (1)
- 1.02 Instructional techniques (1)
- 2.01 Video and audio equipment (1)
- 2.02 Multimedia development (1)
- 2.04 Nonformal/extension education and outreach (using technology) (1)
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- 2.05 Instructional design (1)
- 3.03 Video (1)
- 3.04 Photography (1)
- 3.08 Multimedia (1)
- 4.02 Communications in industry (1)
- 4.07 Marketing, advertising (1)
- 4.08 Social marketing, educational/public information campaigns (1)
- 6.01 Communication to diverse audiences (1)
- 6.02 Multicultural communications (1)
- 6.03 International communications (1)
- Arts-based (1)
- Biotechnology (1)
- Culture-centered (1)
- International (1)
- Participatory video (1)
- Training (1)
- Women farmers; social media; farm businesses; uses and gratifications theory (1)
Articles 1 - 2 of 2
Full-Text Articles in Communication Technology and New Media
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …
Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz
Piloting Participatory Arts-Based Methods For Exploring Indonesians’ Experiences In A U.S. Biotechnology Training Program, Jamie Loizzo, Richard E. Goodman, Mary Garbacz
Journal of Applied Communications
Science communication faculty and professionals often train scientists about conveying and delivering critical and sometimes controversial scientific information to public audiences. This qualitative case study was situated in a U.S.-based biotechnology training program funded by the United States Department of Agriculture for connecting Indonesian science fellows with university biotechnology scientists and science communication experts. The researchers piloted a participatory arts-based approach for instructing and researching Indonesian scientists’, professionals’, and educators’ learning and experiences in the program. Participatory and arts-based research has the potential to uncover and bring to light participants’ perceptions. Participants used iPad multimedia kits to demonstrate their learning …