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Full-Text Articles in Communication Technology and New Media

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams May 2022

The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams

College of Arts & Sciences Senior Honors Theses

When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …


Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis May 2021

Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis

English Honors Theses

This thesis examines the role of media on the subjectivity of truth in presidential rhetoric and its ethical implications. In my three case studies, I find that there is some form of deception by each president in their chosen form of media. I analyze Roosevelt’s use of the radio, which he uses to hide his disability and gain more executive power to combat the Great Depression. I examine Reagan’s use of television and how he fabricates an intimate relationship with the American people to enact tax reform. Finally, I investigate Trump’s use of Twitter to deflect negative publicity as he …


Nonprofit Social Media Internships: A Handbook, Allison Laroy May 2021

Nonprofit Social Media Internships: A Handbook, Allison Laroy

College of Arts & Sciences Senior Honors Theses

This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …


Broadcasting The Search For Understanding: The Essay's Relationship With The Podcast, Miriam Bay Sweeney Apr 2018

Broadcasting The Search For Understanding: The Essay's Relationship With The Podcast, Miriam Bay Sweeney

Undergraduate Honors Theses

In this creative thesis project, I explore the relationship between the modern essay and the podcast. I do so by producing the first three episodes of my own essayistic podcast, called Peer-Refined Health. In this foundational exploration, I consider the value of the podcast as a new medium of communication for the essay. I begin this project report with a background on both the podcast and the essay as well as a discussion of my project development. The transcripts of three episodes of Peer-Refined Health follow. Finally, I analyze the relationship between the essay and the podcast and suggest additional …


The Importance Of Using Information Communication Technology For Learning And Teaching The English Language In Kurdistan Of Iraq, Nabaz Noori Kareem May 2017

The Importance Of Using Information Communication Technology For Learning And Teaching The English Language In Kurdistan Of Iraq, Nabaz Noori Kareem

English (TESOL) Master Theses

Kurdistan as a region in north of Iraq has undergone significant changes regarding its educational system, and using ICTs (information communication technologies) for teaching and learning English has been given a great role in the system. There are many researchers who wrote about the benefits and the challenges of using ICTs. As the term ICT includes many kinds of devices and applications, students and teachers in Kurdistan are using various types of ICTs inside or outside of the schools. Students and teachers use ICTs for teaching and learning the skills of the English language such as reading, writing, speaking, and …


The Power Fantastic: How Genre Expectations Mediate Authority, Angela Rose Cox Dec 2016

The Power Fantastic: How Genre Expectations Mediate Authority, Angela Rose Cox

Graduate Theses and Dissertations

This dissertation reconciles academic and popular uses of the term genre, concluding that genre is a transmedial, mutable, associative, recognized system regulated through tacit understandings of prestige and power in a given Social space. The study employs a digital humanities method (dependent on digitally facilitated data analysis), conducting descriptive discourse analysis on collected online discussions from fan spaces concerning the fantasy genre and matters related to fantasy. In this way, I construct an image of the fantasy genre, and genre in general, as a multimodal space in which material freely passes between traditional and new media and participants actively negotiate …


The New Reflexivity: Puzzle Films, Found Footage, And Cinematic Narration In The Digital Age, Jordan Lavender-Smith Feb 2016

The New Reflexivity: Puzzle Films, Found Footage, And Cinematic Narration In The Digital Age, Jordan Lavender-Smith

Dissertations, Theses, and Capstone Projects

“The New Reflexivity” tracks two narrative styles of contemporary Hollywood production that have yet to be studied in tandem: the puzzle film and the found footage horror film. In early August 1999, near the end of what D.N. Rodowick refers to as “the summer of digital paranoia,” two films entered the wide-release U.S. theatrical marketplace and enjoyed surprisingly massive financial success, just as news of the “death of film” circulated widely. Though each might typically be classified as belonging to the horror genre, both the unreliable “puzzle film” The Sixth Sense and the fake-documentary “found footage film” The Blair Witch …