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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara
Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara
Education Dissertations
The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …
Principals And Technology: A Case Study Of The Use And Perceived Effectiveness Of Technology To Communicate With Constituents, Bonnie Ann Allman
Principals And Technology: A Case Study Of The Use And Perceived Effectiveness Of Technology To Communicate With Constituents, Bonnie Ann Allman
Theses, Dissertations and Capstones
Among the many qualities or attributes that serve as the framework for school leadership development programs, communication is repeatedly noted as being an important facet of the administrative leader’s repertoire (Finch, Gregson & Faulkner, 1992; Gougeon, 1991). It is not enough for a leader to be concerned only about communicating with constituents; it is essential that the leader also considers the effectiveness of this communication (Gougeon, 1991). The consolidation of schools in West Virginia over the past forty years has placed more importance on the ability of a principal to communicate with staff, other administrators, students, parents and communities. Each …
Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye
Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye
Theses, Dissertations and Capstones
As more and more interpersonal communication is being conducted via mediated communication channels, important theoretical questions about the impact of this shift in the use of communication media are raised. This study began the process of exploring the implications of the shift in channels used in interpersonal communication situations by examining several factors that previous research has linked to important aspects of relationship development and maintenance. Specifically, respondents were surveyed about their preferred channel of communication in four types of interpersonal communication situations that reflect varying levels of interpersonal comfort in association with communication locus of control scale (CLOC) scores. …