Communication Technology and New Media Commons^™

Trying To Restrict Her Range: The Backlash In Response To Ree Drummond, “The Pioneer Woman,” And Drummond’S Agency In Constructing And Profiting From A 21st Century Pioneering Persona, Jennifer R. Oskin

Masters Theses, 2010-2019

Ree Drummond is the creator of the wildly popular lifestyle blog, thepioneerwoman.com, and star of the Food Network show, “The Pioneer Woman.” This thesis analyzes the rhetorical practices of Ree Drummond, as “The Pioneer Woman,” and how critics’ responses to this constructed persona have taken shape on blogging platforms. To conduct this analysis, I examined a variety of artifacts from Drummond’s public persona including her blog, cookbooks, television episodes, as well as YouTube videos of her public appearances and speaking engagements. I also analyzed the forums in which people respond to “The Pioneer Woman”; this includes op-eds on the …