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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …
Your Media Speak So Loud I Can't Hear A Word You're Saying: Impact Of Media And Media Selection On Performance, Martin Hassell
Your Media Speak So Loud I Can't Hear A Word You're Saying: Impact Of Media And Media Selection On Performance, Martin Hassell
Graduate Theses and Dissertations
With the proliferation of communication media and technologies available, it is important for teams to understand the influence of these media on the performance of their communications. Additionally, it is important for researchers to understand how teams choose and use media. Literature on communication media impacts and communication performance has been somewhat fragmented, and researchers have used different theories and paradigms to study this problem. Researchers still do not have a full understanding of how media influences communication, whether teams recognize and select appropriate media for their communication needs, and what makes some communication more effective, irrespective of the communication …