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Full-Text Articles in Communication Technology and New Media
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren
Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene Dickey, William Lewis, John Vanbeveren
Irene J. Dickey
Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Lisa M Russell
Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …