Communication Technology and New Media Commons^™

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …

Information And Communication Technology Projects And Management Information System In Nigerian Universities: A Design Reality Approach, Odomero E. Omohwovo, Wole M. Olatokun, Ifedapo R. Ojutawo, Josephine O. Okocha

Library Philosophy and Practice (e-journal)

This paper focuses on a design-reality gap assessment of selected information communication technology (ICT) projects in federal universities, South West of Nigeria. We determine the success and failure rates of the selected ICT projects based on the design-reality gap model dimensions: information, technology, processes, objectives and values, staffing and skills, management systems and structures, and so on. Thus, we adopt survey research design, including qualitative and quantitative methods of data collection in this paper. Moreover, we use purposive sampling technique in selecting the sample data. Five (5) heads of unit of the selected ICT projects responded to the questionnaire based …

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

The Demographic Profile For Female Textile-Design Bloggers, Khadijah Baaqil

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

A review of existing literature demonstrates the need for additional research on female home-based business owners. This study aimed to partially fill the literature gap by exploring the demographic profile of female home-based textile-design bloggers, a unique segment of the female home-based business world.

The findings of the qualitative content analysis of the 30 designers’ blogs and 138 blog posts included the findings of their age, nationality and ethnic identity, current place of residence, family status, educational background, occupation, and socioeconomic status. These findings were then reduced into numbers and percentages. Findings of the analysis show that designers vary from …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

An Integrated Marketing Communications Plan For The Great American Comedy Festival, Johnny Carson Theatre, Norfolk, Nebraska, Adnormal Strategies, Emily Schaefer, Tony Nelson, Dominique Brown, Kary Benson, Mickey Mcconkey, Katheryn Schuller, Amanda Gammel, Max Wesely

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY Client: The Great American Comedy Festival

Campaign Purpose: In the summer of 2014, members of the Great American Comedy Festival approached our team of 8 advertising and public relation students with a specific task. The proposed task was to help increase attendance as well as raise awareness for future Great American Comedy Festivals. Our team’s mission is to present innovative ideas that will help our client generate an increase in attendance and to also provide them with beneficial tactics for future festivals.

Research: For our campaign, we accumulated various data through both secondary and primary research. Our secondary …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

Learning 2.0: A Tool For Staff Training At The University Of Alaska Fairbanks Rasmuson Library, Ilana Kingsley, Karen Jensen

E-JASL 1999-2009 (Volumes 1-10)

Abstract

This paper describes a Learning 2.0 library staff training project completed in September 2007 at the University of Alaska Fairbanks Rasmuson Library. The project planning process, curriculum creation, implementation, incentives, and outcomes are included, along with a summary of survey results from program participants. Recommendations for implementing this free and useful staff training tool by other academic libraries are included, as well as a link to the Library’s Learning 2.0 blog.

The Role Of The Library And Information Science Professionals As Managers: A Comparative Analysis, Parvez Ahmad, Mohd Yaseen

E-JASL 1999-2009 (Volumes 1-10)

Abstract

The basic aim of this paper to show the core competences of Library & Information Science (LIS) professionals as managers of organizations. In this paper we have done a comparative study of LIS professionals and managers of organizations and found more similarities than differences. This paper outlines and discusses the professional skills and necessary technological skills needed for library science professionals and managers.

The Indexing Of Scholarly Open Access Business Journals, Katharine Ball

E-JASL 1999-2009 (Volumes 1-10)

Introduction

There is a small, but rapidly growing, number of scholarly, open access (OA) business journals that are now available on the internet. In May 2004, the Directory of Open Access Journals (DOAJ) listed 8 business titles. By May 2006, the number had jumped to 26 and as of May 2009, the DOAJ lists 83 business and management titles. An additional 84 economics titles are also available. Looking at other databases: in May 2009, Ulrich’s Periodical Directory includes 113 scholarly OA business and economics journals, 59 of which are refereed. Open J-Gate has 536 OA titles under “Business, economy, and …

Employee Development Using Webct Vista, Jennifer Link Jones

E-JASL 1999-2009 (Volumes 1-10)

Abstract

In an effort to make required training easily available to academic library employees, the author used the campus course management system (CMS), WebCT Vista, to create online learning modules for the library. Also discussed are general benefits of online learning, the technology competencies that prompted the development of the learning modules, and the design and components of the learning modules.

Back To Basics: Reviving Ethical Practice In Library Management, Suzanne Milton

E-JASL 1999-2009 (Volumes 1-10)

Abstract

This paper examines the last twenty years of literature on the subject of organizational ethics. It reflects on the cultural tide and reasserts the need for establishing core values as a basis for management practice. It concludes with steps towards achieving a viable organization.

The Business Of Academic Publishing: A Strategic Analysis Of The Academic Journal Publishing Industry And Its Impact On The Future Of Scholarly Publishing, Glenn S. Mcguigan, Robert D. Russell

E-JASL 1999-2009 (Volumes 1-10)

Abstract

Academic libraries cannot pay the regularly escalating subscription prices for scholarly journals. These libraries face a crisis that has continued for many years revealing a commercial system that supports a business model that has become unsustainable. This paper examines the “serials crisis,” as it has come to be known, and the economics of the academic journal publishing industry. By identifying trends within the industry, an analysis of the industry is undertaken using elements of the five forces framework developed by Michael Porter. Prescriptions are offered concerning what can be done and what should be done to address this problem.

Impact Of Information Technology Innovations On Resources And Services Of Management Institute Libraries In Mumbai: A Librarians’ Approach, Satish Kanamadi, B. D. Kumbar

E-JASL 1999-2009 (Volumes 1-10)

Abstract

Management libraries are facing a piquant situation and unforeseen challenges in this age of information technology. They are reeling under pressure to fulfill their obligation of meeting the diverse information needs of clientele. IT has brought in sweeping changes in the traditional way libraries are functioning. Libraries need to evaluate, measure the impact of information technology on them. This will equip them with the knowledge of turning this information Technology into a boon for improving their services. This paper is one such attempt with reference to management libraries affiliated to University of Mumbai, Mumbai City, India.

The Importance Of Marketing And Total Quality Management In Libraries, Rajashekhar D. Kumbar

E-JASL 1999-2009 (Volumes 1-10)

Introduction

Herb White, states in Library Journal, “... it should be fairly clear that librarians do not market and that they never have marketed.” He concludes, “What we need to tell people is not how wonderful our public libraries are but rather how wonderful they could be. The awakening of these dreams is the purpose of marketing” (Besant & Sharp, 2000). Since the 1960’s, the most widely taught marketing concept was the marketing mix theory: the 4Ps (product, price, place and promotion)—so clean, so neat, so inappropriate for libraries. Marketing theory cannot always be so succinctly described since relationships …