Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- COVID-19 (2)
- Design (2)
- Marketing (2)
- & Technology (1)
- Artificial Intelligence (1)
-
- Branding (1)
- Buyer decision process (1)
- Canada (1)
- Communication (1)
- Community Outreach (1)
- Comparative study (1)
- Computer-mediated communications (1)
- Conflict (1)
- Conflict resolution (1)
- Customer (1)
- Customer loyalty (1)
- Digital media (1)
- Energy Efficiency (1)
- Environmental Impact (1)
- Fandom (1)
- Fashion bloggers (1)
- Foot traffic (1)
- Front-End Development (1)
- Greenhouse Gas (1)
- Hijab (1)
- Hijabi (1)
- Hope Services (1)
- Individuals with disabilities (1)
- Information (1)
- Instagram (1)
Articles 1 - 11 of 11
Full-Text Articles in Communication Technology and New Media
Branding For Hope Services, Roberta Garcia
Branding For Hope Services, Roberta Garcia
Capstone Projects and Master's Theses
Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone …
For-Profit Business Leaders’ Perceptions Of Technology And Conflict Resolution In The Workplace, Sherry Hamilton Latten
For-Profit Business Leaders’ Perceptions Of Technology And Conflict Resolution In The Workplace, Sherry Hamilton Latten
Electronic Theses and Dissertations
This dissertation explored for-profit business leaders’ experiences with technology and conflict resolution. With the rise of technology in communications in the workplace and the risk of miscommunications leading to negative impacts on organizational and individual performance, understanding leader experiences is vital to organizational success. The purpose of this basic qualitative study was to understand for-profit business leaders’ (1) perceptions of technology and conflict resolution in the virtual workplace and (2) perceptions of their leadership styles and the impact on conflict resolution in the virtual workplace. Prior literature regarding the impact of technology on communications revealed mixed results with some studies …
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Student Theses and Dissertations
The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …
Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams
Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams
Dissertations
Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …
The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams
The Great Resignation: A Content Analysis Of News Sources' Portrayals Of The Covid-19 Labor Shortage., Mackenzie Williams
College of Arts & Sciences Senior Honors Theses
When workers left the labor market in large numbers during the COVID-19 pandemic, proclamations of a labor shortage emerged extensively throughout the news. In this study, I analyze the coverage of the worker shortage among three news sources with different political orientations. Several themes emerged from analyzing a total of 75 articles. The findings showed that the perspective shown in the article, the cause of the labor shortage, restaurant worker portrayal, support of solutions, and opinion of the labor shortage all differed based on the political identity of the news source. This research supports previous findings that show there is …
The Nil Agreement And Social Media: A Content Analysis, Scott Smith
The Nil Agreement And Social Media: A Content Analysis, Scott Smith
Student Research Submissions
The Name, Image and Likeness Agreement has opened hundreds of doors for college athletics to make money based on their "likeness" and not their performance on the field. This new agreement levels the playing field for all athletes in college. Through a content analysis this paper will take a look at how the NIL is being discussed in various media channels such as TikTok and how this agreement is affecting the student athlete experience. Not every athlete is striking mega deals, but with this agreement everyone from Junior college to Division 1 has the opportunity to make money through avenues …
Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez
Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez
Honors Projects
Research regarding the process and marketing for the design of a website for a local small business.
Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger
Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger
Honors Projects
As global internet usage expands, websites are growing in both size and complexity. Contrary to the common belief that the internet is immaterial and “environmentally friendly”, web pages have significant negative environmental impacts (Frick, 2015). Websites contribute to global greenhouse gas (GHG) emissions and electricity consumption. Considering the current climate crisis, it is crucial that web developers be aware of the impact that their work has on the environment and actively work to improve site energy efficiency. With a lack of regulation and awareness, the environmental impact of websites has remained unchecked despite growing concerns for sustainability. Further research and …
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Honors Projects
The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.
A Descriptive Analysis Of Sport Nationalism, Digital Media, And Fandom To Launch The Canadian Premier League, Farzan Mirzazadeh
A Descriptive Analysis Of Sport Nationalism, Digital Media, And Fandom To Launch The Canadian Premier League, Farzan Mirzazadeh
Electronic Thesis and Dissertation Repository
In April 2019, the Canadian Premier League (CPL), a professional domestic soccer league, launched in Canada, making it the first top-tier league in North America to begin operations in the modern digital era. The CPL represents a unique and timely opportunity to examine how a new professional sports league cultivates ties with fan-consumers via sport nationalism, digital media, and fandom. As yet, there are very few academic works on the CPL, and there is also a paucity of scholarly publications on the launch of new professional sports leagues in the 21st century. For this study, two types of qualitative data …
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
Senior Theses
In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …