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Full-Text Articles in Communication Technology and New Media
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
School of Media and Communication Faculty Publications
A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.