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Full-Text Articles in Communication Technology and New Media

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan May 2023

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.


The Landscape Does Not Care It Is A Landscape: A Utopian Pessimist Journey In Kentucky., Shachaf Polakow May 2023

The Landscape Does Not Care It Is A Landscape: A Utopian Pessimist Journey In Kentucky., Shachaf Polakow

Electronic Theses and Dissertations

These thesis and exhibition, invite the viewers to travel through different places in Central and Eastern Kentucky. The region’s landscape, like many other American landscapes, is often known to the public through the settler colonial lens—a lens that ignores Indigenous peoples’ history in the region. The work in the exhibition is a response to landscape art's history and its complicity with American settler colonialism- art that was recruited to create a new identity for the settlers and for the country from the beginning of the American Colonial Project. Landscape art was a crucial part of this effort, presenting the land …