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Communication Technology and New Media Commons

Open Access. Powered by Scholars. Published by Universities.®

Arts and Humanities

Duquesne University

Theses/Dissertations

2023

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Full-Text Articles in Communication Technology and New Media

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan May 2023

The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan

Electronic Theses and Dissertations

Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.