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Communication Technology and New Media Commons

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Advertising and Promotion Management

Atlantic Marketing Association Proceedings

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Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen Feb 2019

Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen

Atlantic Marketing Association Proceedings

No abstract provided.