Communication Technology and New Media Commons^™

Determinants Of Demand For Cable Tv Services In The Era Of Internet Communication Technologies, Michael Gorodetsky

Honors College Theses

The rise of the Internet Communication Technologies (ICTs), such as video-on-demand (VOD) services, is expected to have substantial impact on the entertainment industry. In particular, cable TV is likely to be one of the media channels most affected by the expansion and development of these new technologies. Given these changes and the fact that the signs of the cable TV viewership decline are starting to show, it is important to investigate the potential of the loss of competitive advantage of television programming services.

Most of the existing research on the topic focuses on the relationship between TV viewing and Internet …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …