Communication Commons^™

Nonverbal Communication And The Influence Of Film Success: A Literature Review, Celina Stratton

Concordia Journal of Communication Research

This review of literature focuses on the use of various nonverbal channels in film and explain how nonverbal communication influences the success (critical or commercial) of films. The different nonverbal channels, or cues, explored are environment, physical characteristics, gestures, and touch. Within each of these channels, subtopics are examined including color, sound, physical attractiveness, costume design, and more. Rather than a conducting a study testing respondents on any physiological reactions to films, this is an extensive literature review supporting the claim that nonverbal cues do in fact influence the success of films, specifically, critical success. While each channel could also …