Communication Commons^™

Unsung Hero: Cedarville Alumnus Shaping Christian Movie Industry, Mark D. Weinstein

News Releases

“Unsung Hero” could be the next blockbuster Christian movie of our time. The movie releases in theaters nationwide on Friday, April 26, and is the story of the Smallbone family, which gave rise to Christian recording artists Rebecca St. James and For King and Country.

Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova

CCI Articles and Research

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …

Book Review: The Digital Is Kid Stuff: Making Creative Laborers For A Precarious Economy, Karolína Šimková

Journal of Media Literacy Education

No abstract provided.

The Role Of Digital Media In Enhancing The Educational Quality Among School And University Teachers In Hebron Governorate, Mohammed Habes, Muammar Yousef Al-Owaiwi, Marcelle Issa Al Jwaniat, Farhan Al Olaimat

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The study aimed to identify the role of digital media platforms of the educational efficiency in schools and universities in the Hebron Governorate: “Glory International School and Hebron University". The relevant institution consists of n=52 individuals from the available sample, and the researchers conducted interviews with different specialists. The study reached diverse results, the most important of which are: 47.1% use digital media platforms in education on a permanent basis. It was also found that 41.2% use specialized scientific sites, while the percentage of YouTube users reached 31.4%, the percentage of those who use the educational institution’s website was 17.6%, …

Source Credibility And Trust Of Media Information Based On Gender Of Reporter, Madison R. Urse

Graduate Theses, Dissertations, and Problem Reports

An experiment was used for this study to explore if the gender of a reporter impacts perceived source credibility and thus trust in information. Previous research has shown how gender biases can affect how topics are covered, reported on, perceived and marketed in the journalistic world. Modern media and newsrooms are meant to mirror reality as they convey information to the public, yet women continue to be gatekept out of reporting on certain types of news. Further, changes in the mode of delivery of news are also impacting the journalism landscape. Thus, this study employed a digital stimulus to explore …

Cedarville Student Filmmaker Wins "Best Documentary" Award, Mark D. Weinstein

News Releases

For Cedarville University sophomore Elizabeth Kollmar, her passion for making films always seemed like an unattainable career. But, after a class project led to an award ceremony, the dream no longer seems out of reach.

Productive Women: Gender, Sex, And Labor In The Digital Cultural Economy, Kavita Nayar-Jablonka

Doctoral Dissertations

Explicit sex and sexuality have come to figure more prominently in mainstream media and popular culture in recent years, sparking public concern and scholarly debate on how the “sexualization” of culture particularly affects women. Against this backdrop and amidst digitally reconfigured circuits of media production and consumption, ordinary women participate in, and potentially profit from, the commodification of sexual interactions and relationships. This study compares women’s practices in cultures of cam modeling and sugar dating in order to better understand their meanings and contexts. Whether performed in tandem with romantic dating scripts and roles, as is common in sugar dating, …

Introducing The Social-Ecological Model Of Cyberbullying And Uncovering Post-Secondary Students’ Perceptions Of Cyberbullying Through Interviews With Young Adults, Molly-Gloria R. Harper

Electronic Thesis and Dissertation Repository

Cyberbullying is a problematic social-digital phenomenon impacting individuals at varying stages of the life course, bringing with it negative and potentially damaging consequences (e.g., increased depression and anxiety, suicide ideation). Despite this, the literature has been plagued by gaps, which have made a complete understanding of cyberbullying out of reach. For instance, cyberbullying scholars have overlooked the digital context (e.g., what aspects and features of digital media help facilitate cyberbullying; the overlap of the digital context with the individual and societal contexts). Also, limited research has investigated cyberbullying occurring among young adults, particularly from their own points of view (e.g., …

A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …

A Descriptive Analysis Of Sport Nationalism, Digital Media, And Fandom To Launch The Canadian Premier League, Farzan Mirzazadeh

Electronic Thesis and Dissertation Repository

In April 2019, the Canadian Premier League (CPL), a professional domestic soccer league, launched in Canada, making it the first top-tier league in North America to begin operations in the modern digital era. The CPL represents a unique and timely opportunity to examine how a new professional sports league cultivates ties with fan-consumers via sport nationalism, digital media, and fandom. As yet, there are very few academic works on the CPL, and there is also a paucity of scholarly publications on the launch of new professional sports leagues in the 21st century. For this study, two types of qualitative data …

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge

Theses & Dissertations

Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …

The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko

Theses & Dissertations

Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …

News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah

Theses & Dissertations

Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …

From Broken Nose To Gold Medalists: Student Business Has Olympic Success, Mark D. Weinstein

News Releases

When Cedarville University senior William Brethauer was a junior in high school, he never could have anticipated that a broken nose would lead to a lifelong passion, one which eventually led to an Olympics-sized business success.

Screen Time And The Psychological Well-Being Of U.S. Teenagers: An Exploratory Re-Analysis Of Data From The Youth Risk Behavior Survey, Russell Miller

Dissertations, Theses, and Capstone Projects

Numerous studies, notably secondary analyses of survey data, have examined the possibility of adverse effects from teenagers' use of digital screen-based media--with correspondingly diverse findings. One research group in particular, led by Jean M. Twenge, has been prolific and forceful in associating adolescents’ screen time with reported increases in depression, suicidal ideation, and attempted suicide. Others have pointed to small effect sizes, construct validity issues, and other methodological problems in the Twenge research. However, one characteristic of the group's analyses of survey data, including data from the CDC's Youth Risk Behavior Survey (YRBS), has remained unexplored: the use of metric …

The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff

Graduate School of Media and Communications

Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …

Effectiveness Of Wechat-Group-Based Parental Health Education In Preventing Unintentional Injuries Among Children Aged 0-3: Randomized Controlled Trial In Shanghai, Yuheng Feng, Xueqi Ma, Qi Zhang, Ruo Jiang, Jun Lu, Kaiyue Chen, Huiping Wang, Qinghua Xia, Jicui Zheng, Jingwei Xia, Xiaohong Li

Community & Environmental Health Faculty Publications

BACKGROUND: Unintentional injuries to children are a major public health problem. The online social media is a potential way to implement health education for caregivers in online communities. Using WeChat, a free and popular social media service in China, this study evaluated the effectiveness of social online community-based parental health education in preventing unintentional injuries in children aged 0-3.

METHODS: We recruited 365 parents from two community health centers in Shanghai and allocated them into intervention and control groups randomly. Follow-up lasted for one year. The intervention group received and followed their WeChat group and a WeChat official account for …

Digital Media Use And Social Inclusion: A Case Study Of East York Older Adults, Anabel Quan-Haase, Molly-Gloria Harper, Alice Hwang

FIMS Publications

Digital media is essential to sustaining communication with various types of social ties. However, older adults (aged 65+) are reported to be the least likely to use digital media. While statistics show that older adults are increasingly using more digital media, evidence shows this is predominately aging long-term users of digital media rather than older adults adopting new digital media. To investigate this “grey divide” and adoption of digital media by older adults, this study qualitatively analyses semi-structured interviews of 41 individuals aged 65 and older from the East York region of Toronto, Canada. Our findings suggest that satisfaction with …

Screenlife Capture: An Open-Source And User-Friendly Framework For Collecting Screenomes From Android Smartphones, Andrew Z. H. Yee, Ryan Yu, Sun Sun Lim, Kwan Hui Lim, Tien Tien Anh Dinh, Lionell Loh, Andre Hadianto, Miguel Quizon

Research Collection College of Integrative Studies

As our interactions with each other become increasingly digitally mediated, there is growing interest in the study of people’s digital experiences. To better understand digital experiences, some researchers have proposed the use of screenomes. This involves the collection of sequential high-frequency screenshots which provide detailed objective records of individuals’ interaction with screen devices over time. Despite its usefulness, there remains no readily available tool that researchers can use to run their own screenome studies. To fll this gap, we introduce ScreenLife Capture, a user-friendly and open-source software to collect screenomes from smartphones. Using this tool, researchers can set up smartphone …

The Curious Cases Of Cancel Culture, Loydie Solange Burmah

Electronic Theses, Projects, and Dissertations

Cancel culture is a complex phenomenon that challenges our notions of civic practices, perpetuates surveillance practices amongst individuals who encourage digital public shaming and obscures communal ideas regarding accountability. Hence, it is imperative to complicate and nuance “cancel culture” to understand the different meanings derived from its diverse mechanizations. Other matrices such as power, platform governance, decoloniality, and more bolster ideas about the phenomenon’s extensive sociocultural reach. Using a critical digital ethnographic approach, I exemplify with the analysis two cancel culture cases uncovering themes such as selective cancelations, cancelation effectiveness, performative activism, performative wokeness, hypocrisy, victimization, and empathy. This study …

“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier

Theses and Dissertations

My thesis centers Black women in conversations of digital feminized and aspirational labor online, reframing prior scholarship that has generally identified digital content creators as young, white, female, cisgender, and upper class. I use an intersectional, Black cyberfeminist approach to better understand how race and gender impact digital feminized and aspirational labor. In a 2015 study of fashion bloggers, Brooke Duffy and Emily Hund identified three elements of entrepreneurial femininity: discourses of “the destiny of passionate work,” staging “the Glam Life,” and sharing “carefully curated” intimate details of one’s personal life on social media. My thesis applies these three elements …

Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty

Graduate Theses and Dissertations

This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …

The Karen Genre: Digital Memes As An Influencer Of Political And Social Discourse, Marc Wardle

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social Media platforms are a source of transformation within the democratic process. Digital memes, seemingly facile and frivolous, contain a collection of dense and broad meanings that have become creative forms of political and social expression. Many complex messages can be communicated to mass audiences through mediated interpersonal communication platforms on social media through the usage of memes. This phenomenon creates what Limor Shifman refers to as a memeplexe. The focus of this study is to explore the transformative nature of the democratic process within digital and internet culture and the formation of an emergent genre of memes called ‘Karen.’ …

It Almost Didn’T Happen: Job From Summer Internship, Mark D. Weinstein

News Releases

If at first you don’t succeed, try, try and try again. Right?

This was the motto of Cedarville University senior Alyx Vissing, who was attempting to secure an internship at Trans World Radio (TWR). It was her hope that the internship would lead to a full-time position with TWR.

Reimagining Non-Profit Communications: The Importance Of A Digital Media Plan For Rhody Outpost, Madeline Burtt

Senior Honors Projects

Ever since social media went viral in the early 2000s with the platform MySpace, the theory of what media is, and how to spread one’s ideas, has never been the same. The emergence of digital media, specifically, social media, has reimagined what it is to market products, organizations, and ideas. With the ever-growing population of social media users, it is important now more than ever to develop a strong, consistent social media presence, no matter how big or small an organization might be, and the findings of my Honors Project prove just that.

In this Honors Project, I will be …

Digital Mediation Of Dissent: The Stories Of Unveiled Women From Turkey, Atinc Gurcay

Theses and Dissertations

This research project studies the digital mediation of the politics of communication and everyday life by examining the tweets of Turkish women who voiced their dissent regarding veiling practices during the #10YearChallenge trend in 2019. Like so many places, the question of veiling is central to the politicization of women's bodies in Turkey. The politicization of women’s bodies, in turn, is central to competing secular and conservative visions of the modern Turkish nation-state. By examining the digital dissent in relation to these competing national projects, I map the historical context of modernization and its impact on the contemporary discussion of …

Agenda Cueing In Aggregated Newsfeeds, Kirill Bryanov

LSU Doctoral Dissertations

This dissertation brings together the findings from three experimental studies that seek to understand how exposure to information in an online news aggregating portal can influence users’ perceptions of the relative importance of problems facing society. Theoretically, this investigation relies on two foundational ideas. One is that in today’s high-choice, multi-source media environment communication flows are curated by a variety of gatekeeping actors, such as algorithms and fellow users. Individuals can have varying attitudes toward and perceptions of these gatekeepers, which can influence the effects of exposure to online information, including agenda-setting outcomes. Another is that users of digital news, …

Going Viral: Youth And Sexual Assault In The Digital Age, Anna Gjika

Dissertations, Theses, and Capstone Projects

This dissertation examines the growing phenomenon of using digital media technologies to capture and perpetuate sexual abuse. Focusing on instances of high-profile juvenile sexual assault, I use case studies, interviews, focus groups, and thematic media analysis to investigate (a) how crime, gender, status and technology intersect for young people growing up digital, and (b) the ways technology intersections with sexual abuse to create new forms of crime, new ways to victimize and perpetuate harm, as well as new opportunities to investigate and address sexual violence both through the criminal justice system and in the public. I argue that young people …

The Business Of The Girl: Celebrity And The Professionalization Of Girlhood In Early Twenty-First Century Media Culture, Jessica Elizabeth Johnston

Theses and Dissertations

The achieving “can-do” girl, who thrives in her personal, academic, and aspirational endeavors, emerged in response to self-help crisis literature of the 1990s urging mothers to manage their daughters’ low self-esteem. However, even as media industries have adopted the successful girl subject in popular film, television, and digital marketing campaigns, public conversations of tween and teenage girls still identify rising levels of anxiety and self-doubt that diminish girls’ confidence well into adulthood. Responding to what critics call the “confidence gap,” girl culture of the twenty-first century has organized itself around the affordances of social media and digital celebrity in the …