Communication Commons^™

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

The Vote: Gender Identification In The Women's Suffrage Movement Through The Rhetoric Of Carrie Chapman Catt, Sarah Perkins

Masters Theses

Throughout the women’s suffrage movement, rhetoric was used as a powerful tool of persuasion to convince men that women should have the right to vote. It was also used as a tool of persuasion to convince women to join the fight for suffrage. One of the most influential rhetoricians in the movement was suffragist, Carrie Chapman Catt, who was able to use both.

This study aims to determine how women’s suffrage leader, Carrie Chapman Catt, used persuasion through her speeches to win the 19th amendment. This study specifically investigates one speech to the all-male United States Congress and the other …