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Full-Text Articles in Communication
Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Jour 4998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Jour 6639: Tv News Producting (Syllabus), Joe Hayden
Jour 6639: Tv News Producting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Jrsm 8200: Mass Communications Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jrsm 4700: Media Law (Syllabus), David Arant
Jrsm 4700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
Jrsm 3905: Graphics For Strategic Media (Syllabus), A. Kix Patterson
Jrsm 3905: Graphics For Strategic Media (Syllabus), A. Kix Patterson
Journalism and Strategic Media Syllabi
Course Description: Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Jrsm 4940: Student Media Practicum (Syllabus), Terris King
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King
Jour 4530: Innovative Storytelling Techniques (Syllabus), Terris King
Journalism and Strategic Media Syllabi
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing skills including videography, sound mixing and introductory-level motion graphics.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach
Jrsm 7050: Mass Communication Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 4702: Media, Diversity, & Society (Syllabus), Erica Horton
Jrsm 4702: Media, Diversity, & Society (Syllabus), Erica Horton
Journalism and Strategic Media Syllabi
Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.
Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang
Jrsm 7200: Mass Communication Technology (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice
Jour 3130: Feature Writing/Reporting (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi
Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on of work, editing and revision.
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Jrsm 7412: Analytics & Evaluation (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Pbrl 6430: Media Relations (Syllabus), Tori Cliff
Pbrl 6430: Media Relations (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Development of media relations skills, including advanced writing of collateral materials, presentations, pitching and media training. Build effective and proactive work strategies with media through various tools including news conferences, media interviews, and media campaigns, and how PR professionals must mix traditional with new media outlets to most effectively promote their clients and employers. Strategic tools and techniques for developing successful media relations will be explored.
Jour 4639: Tv News Producting (Syllabus), Joe Hayden
Jour 4639: Tv News Producting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Crmm 6900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Crmm 6140: Publication Design (Syllabus), Matthew J. Haught
Crmm 6140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Jrsm 1750: Precision Language (Syllabus), Dana Albright
Journalism and Strategic Media Syllabi
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach
Jrsm 7996: Thesis (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: This graduate seminar is devoted to the psychological aspects of human computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical research from communication, psychology, consumer behavior, and human-computer studies will be discussed in this class.
Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd
Jour 6998: Multimedia News Lab (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Crmm 4140: Publication Design (Syllabus), Matthew J. Haught
Crmm 4140: Publication Design (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi
Course Description: Advanced skills and techniques for design of printed media, including magazine and newspaper design; emphasis on story and page design, graphics, headlines and other display typography; approaches to print design presentation on digital platforms.
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Advr 3300: Introduction To Advertising (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Pbrl 3421: Public Relations Writing (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media.
Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols
Advr 3310: Branding & Strategic Media (Syllabus), Joel M. Nichols
Journalism and Strategic Media Syllabi
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Jrsm 4940: Student Media Practicum (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at student media organizations. Students must work at least 50 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JRSM 4940. May be repeated for up to six hours. PREREQUISITE: Permit required and must have earned 45 credit hours. (S/U)