Communication Commons^™

Examining Collaborative Knowledge Construction In Microblogging-Based Learning Environments, Tian Luo, Lacey Clifton

STEMPS Faculty Publications

Aim/Purpose: The purpose of the study is to provide foundational research to exemplify how knowledge construction takes place in microblogging-based learning environments, to understand learner interaction representing the knowledge construction process, and to analyze learner perception, thereby suggesting a model of delivery for microblogging.

Background: Up-and-coming digital native learners crave the real-time, multimedia, global-interconnectedness of microblogging, yet there has been limited research that specifically proposes a working model of Twitter's classroom integration for designers and practitioners without bundling it in with other social media tools.

Methodology: This semester-long study utilized a case-study research design via a multi-dimensional approach in a …

Health Social Network Websites: Design Features And Users’ Participation, Mohammad A. Al-Ramahi, Insu Park

Research & Publications

Patients are increasingly utilizing health Social Network Sites (SNSs) to share useful health information and support with peers. The long-term viability of health SNSs depends critically on voluntary contributions by their members, which in turn relies on members’ participation. Literature examined the drivers of users’ participation in online communities and suggested that social identity plays important roles in determining virtual community members’ participation and contribution to the community. However, little known regarding healthcare SNSs design features that facilitate users’ social identity. With such knowledge, it could determine the most effective design features that motivate higher levels of participation, which in …

The Effect Of Perceived System Risks On His Misuse Intention: The Role Of System Resilience Under The Context Of Disasters, Dheyaaldin Alsalman, Insu Park

Research & Publications

Although, the usage of healthcare information systems (HIS) has provided many potential benefits such as enhancing the availability, accessibility and readability of information, healthcare information security has become a growing public concern. Most of the studies have shown the importance of sanctions, information security policy, and information awareness programs in reducing IS misuse behavior, but individuals may still tend to engage in inappropriate behaviors, especially under the context of disasters. The vulnerabilities and risks associated with the HIS could be very extreme under disasters, which may cause employees to misuse their HIS for the sake of delivery of health services …

Infodemiology For Syndromic Surveillance Of Dengue And Typhoid Fever In The Philippines, Ma. Regina Justina E. Estuar, Kennedy E. Espina

Department of Information Systems & Computer Science Faculty Publications

Finding determinants of disease outbreaks before its occurrence is necessary in reducing its impact in populations. The supposed advantage of obtaining information brought by automated systems fall short because of the inability to access real-time data as well as interoperate fragmented systems, leading to longer transfer and processing of data. As such, this study presents the use of realtime latent data from social media, particularly from Twitter, to complement existing disease surveillance efforts. By being able to classify infodemiological (health-related) tweets, this study is able to produce a range of possible disease incidences of Dengue and Typhoid Fever within the …

Influence Of Socio-Economic Factors On Farmers’ Use Of Mobile Phones For Agricultural Information In Nigeria, Adeyemi Adewale Akinola

Library Philosophy and Practice (e-journal)

Farmers use mobile phones to access information needed to improve their agricultural practice. However, in cases where they do maximize their mobile phone utilization, they may be hindered by some socio-economic factors which may lead to inadequate access to agricultural information. Therefore, this study investigated the influence of socio-economic factors on famers’ use of mobile phones for agricultural information in Nigeria. The research adopted a survey design. The study population was 9,650 registered farmers in Yewa South Local Government, Ogun State, Nigeria. The proportionate stratified random sampling technique was used. The instrument used was structured questionnaire. Data were collected from …

The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota

Marketing Faculty Publications

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …

Fine-Grained Sentiment Analysis Of Social Media With Emotion Sensing, Zhaoxia Wang, Chee Seng Chong, Landy Lan, Yinping Yang, Beng-Seng Ho, Joo Chuan Tong

Research Collection School Of Computing and Information Systems

Social media is arguably the richest source of human generated text input. Opinions, feedbacks and critiques provided by internet users reflect attitudes and sentiments towards certain topics, products, or services. The sheer volume of such information makes it effectively impossible for any group of persons to read through. Thus, social media sentiment analysis has become an important area of work to make sense of the social media talk. However, most existing sentiment analysis techniques focus only on the aggregate level, classifying sentiments broadly into positive, neutral or negative, and lack the capabilities to perform fine-grained sentiment analysis. This paper describes …

Viewed By Too Many Or Viewed Too Little: Using Information Dissemination For Audience Segmentation, Bernard J. Jansen, Soon-Gyu Jung, Joni Salminen, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

The identification of meaningful audience segments, such as groups of users, consumers, readers, audience, etc., has important applicability in a variety of domains, including for content publishing. In this research, we seek to develop a technique for determining both information dissemination and information discrimination of online content in order to isolate audience segments. The benefits of the technique include identification of the most impactful content for analysis. With 4,320 online videos from a major news organization, a set of audience attributes, and more than 58 million interactions from hundreds of thousands of users, we isolate the key pieces of content …