Communication Commons^™

Art And Space: Impacting The Workplace, Erin V. Mccool

Senior Honors Theses

Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …

Twitter: Businesses Increasing Their Revenues 140 Characters At A Time, Adekemi O. Oyalabu

Honors Projects in Communication

With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best, they must have a strategic market plan that differentiates their products and/or services from their competitors. In an effort to do this, many businesses have begun using social networking sites such as Facebook, MySpace, and LinkedIn as a means of reaching their target markets. Such sites have opened businesses to a new level of advertising where they reach consumers faster, have the …

Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin

2012

Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.

This dissertation comprises of three papers …

Workplace Dignity In A Total Institution: Examining The Experiences Of Foxconn’S Migrant Workforce, Kristen Lucas, Dongjing Kang, Zhou Li

Department of Communication Studies: Faculty Publications

In 2010, a cluster of suicides at the electronics manufacturing giant Foxconn Technology Group sparked worldwide outcry about working conditions at its factories in China. Within a few short months, 14 young migrant workers jumped to their deaths from buildings on the Foxconn campus, an all-encompassing compound where they had worked, eaten, and slept. Even though the language of workplace dignity was invoked in official responses from Foxconn and its business partner Apple, neither of these parties directly examined workers’ dignity in their ensuing audits. Based on our analysis of media accounts of life at Foxconn, we argue that its …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Exploring Touch As A Positive Workplace Behavior, Bryan Fuller, Marcia J. Simmering, Laura E. Marler, Susie S. Cox, Rebecca J. Bennett, Robin A. Cheramie

Faculty and Research Publications

Whereas most research has focused on the negative aspects of touch in the workplace (i.e. sexual harassment), this study focuses upon the positive use of touch. In an effort to explain individual differences in the use of workplace touch, three sequential studies are used to introduce the concepts of workplace touch self-efficacy and workplace touch initiation anxiety. In Study 1 we develop scales to assess the constructs. Study 2 provides an initial examination of the construct validity of the measures developed in Study 1. Results of Study 3 indicate that supervisor reports of touch self-efficacy and physiological touch anxiety are …

Coaching Efficacy With Academic Leaders: A Phenomenological Investigation, Deanna Lee Vansickel-Peterson

College of Education and Human Sciences: Dissertations, Theses, and Student Research

The purpose of this psychological phenomenological research was to understand the efficacy of life coaching from the perspective of academic leaders. To date, not one investigation or attempt has been made towards the above stated purpose. This study includes a theoretical overview and a review of the coaching literature from Socrates (469-399 BC) to current day Humanistic theory presented in part by Roger (1902-1987).

This process included data collection from five academic leaders who have been coached for at least two years. Levels of analysis of 365 statements, quote and/or comments produced finding of efficacy in life coaching with academic …

Using Critical & Creative Thinking To Enhance Productivity In Integrated Marketing Communications Meetings And Procedures, Ashley N. Smith

Critical and Creative Thinking Capstones Collection

This paper provides a teaching model for how to effectively incorporate Critical and Creative Thinking (CCT) methods into a business setting to initiate organizational change. I developed a workshop on workplace meetings based on the imperfections of the marketing team at “ICS.” The workshop touches on CCT methods that are needed in order for organizations to change. I also integrated CCT methods into the Integrated Marketing Communications (IMC) Procedure to enhance productivity and produce results. Integrated marketing is made up of many pieces of the media field, but often the participants in IMC are searching for the same end result. …

Generational Perceptions Of Productive/Unproductive Information Received From Management Through Different Communication Channels, Eva Lynn Cowell

Doctoral Dissertations

This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples …

Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson

Honors Projects in Communication

In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at hand. …

Dissemination Of Communication And Information In Inland Fisheries, Ganesh Chandra

Ganesh Chandra

Flow of communication and information from the research station to the end user is sine qua non for the sustainable production as well as productivity enhancement in inland fisheries and the development of fishers as a whole. The resource poor who are often more in need than others of information on sustainable and low external input technologies is least likely to gain access to the information required. This has been seen particularly in the fisheries sector where the channels of information accessible to the resource poor delivered information on new practices and recommendations as well as the new culture technologies, …

Bridging Cultural Differences, Ken Margolies

Ken Margolies

[Excerpt] How you say it can matter as much as what you say.

A Phone Of One's Own: Texting At The Bryant University Reference Desk, Laura Kohl, Maura Keating

Library Staff Publications, Presentations & Journal Articles

Librarians take great pride in their continuous efforts to be accessible to their patrons. By summarizing the “Text a Librarian” program at the Douglas and Judith Krupp Library at Bryant University, this article highlights the many ways reference librarians and their services have evolved. This article takes you on a journey through their “eureka moment” to the phone plan and purchase, implemented guidelines and policies and ultimately, their “texting success”.

Communicating Across Cultures, Ken Margolies

Ken Margolies

[Excerpt] Communication is the key to so many things a steward does, and good communication skills are something experienced stewards develop. But even experienced stewards have special challenges when the communication is between people of different cultures.

Talking Vs. Communicating, Ken Margolies

Ken Margolies

[Excerpt] There is a saying, "When all is said and done, more is said than done." Stewards who attend union meetings to decide how to handle and issue or grievance sessions with management probably agree. Why is it so difficult to get past the talk and make decisions, agreements, and well, get things done?

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.

Business Web Page Design, Andrée Rathemacher, Kelli Belmonti

Technical Services Faculty Presentations

Flier for ACRL New England Chapter Business Librarians' Interest Group (BLIG) Fall Program, "Business Web Page Design." The program was held on November 12, 1998 at Northeastern University in Boston, Massachusetts.

Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia

College of Business Faculty Publications

From the late 1960s onwards, the range of information and communication services available to residential consumers and business users in the technologically advanced nations has been growing. The future of information services will depend on the strategic and structural interactions of firms specializing in content, conduits and components.

Valuing Diversity In Business, Kimberly Nalder

Undergraduate Honors Capstone Projects

The purpose of this project was to create, plan, and implement an original instructional module on the topic of valuing diversity in business. My areas of emphasis were gender, sex role issues, and communication.

My responsibilities included: coordination with the instructor in all stages of planning and implementation; researching appropriate learning models for such a course; identifying topics of greatest significance within diversity; preparing and presenting one complete day of instruction; adapting cases and worksheets for both the course introduction and the gender issues/ communication sections; conducting personal interviews with appropriate resource individuals; creating an original group project; arranging for …