Communication Commons^™

Crisis Communication And Public Relations: How Fairs Communicated Cancellations During The Covid-19 Pandemic, Olivia Mckenna Robinson

MSU Graduate Theses

The COVID-19 pandemic halted aspects of a traditional fair including the agriculture, home economics, entertainment, and carnival exhibits that were missed by the diverse stakeholders who enjoy the traditions of this industry. This study examined how fairgoers reacted to the news of cancellation and investigated fair managers’ communication decisions. An explanatory sequential (QUANT → QUAL) mixed methods design was used. A survey was conducted asking fairgoers to recall communication strategies and feelings after the communication. A more in-depth focus group with fair managers was hosted to understand how crisis communication was utilized, and if active information seekers versus passive information …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …

Dissonance Between Christian Beliefs And Eating Habits In The South, Karli Dianne Stringer

Graduate Theses and Dissertations

The purpose of this qualitative study was to initiate understanding of how obesity in the South is still so prevalent even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Furthermore, the information presented in this research sought to fill the knowledge gap for communicators and educators concerning the dissonance between Christianity in the South and the unhealthy eating habits of Southerners. Grounded in the Cognitive Dissonance Theory, this study comprised of a semi-structured interview route in which Protestant evangelical Christians in the South (N = 11) participated in a descriptive study conducted by a committee …

We Speak English Here: An Exploratory Study Of Language Barrier Effects In Agriculture, Camryn Clift

Honors College Theses

This thesis investigates the effects of the language barrier between English-speaking H-2A managers and their Spanish-speaking H-2A employees on Kentucky farms with special attention to the insights that can be gleaned from farm managers concerning the intersection of communication, language barriers, and the unique social and cultural environment created by the microcosm of the H-2A program. The project includes a literature review evaluating the currently documented effects of language barriers in various industries as they relate to the language barriers found within agriculture. IRB-approved interviews with farm managers provide original data to evaluate these potential effects, whether positive or negative. …

The One – Way (Agri)Cultural Mirror: A Case Study Of How Young Agriculturalists Understand And Experience Culture, Janiece M. Pigg

LSU Master's Theses

As the global economy continues to transform how society operates, cultural competence has become a buzzword in education, professional development, research, government, and healthcare (Gay, 1994; Gallus et al., 2014). Cross et al. (1989) developed the most accepted definition of cultural competence: “a set of congruent behaviors, attitudes, and policies that come together in a system, agency, or among professionals and enable that system, agency, or those professionals to work effectively in cross-cultural situations” (p. 13).

Despite this, little to no research has been devoted to understanding cultural competence in agriculture. Thus, a need emerged to describe the cultural competence …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

The Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Abigail Taylor

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom. It aimed to gather detailed opinions to aid in the planning of future agricultural communications disciplines. This study used a qualitative approach in the form of interviews. Interviews were designed to gain in-depth opinions on four different research objectives. Subjects were pooled from three different subject groups: Professionals, faculty, and students. Subjects expressed that writing and journalistic skills were extremely important for agricultural communications graduates to possess. Interpersonal skills were also useful. …

Green Energy At Any Cost: How Ethanol Producer Magazine Uses Science To Frame Ethanol Production, Ashley Kappers

Theses and Dissertations

This thesis investigates the use of science by media to shape discussions about policy in society. Specifically, it investigates how one influential trade publication, Ethanol Producer Magazine, used science in its construction of pro-ethanol production stories. This study is a multi-method analysis of Ethanol Producer Magazine’s feature articles. To determine how sources and writers use science to frame ethanol production during policy changes in the industry, 36 feature stories from four issues in 2009 and 2010 of Ethanol Producer Magazine were analyzed. The results of this study found that Ethanol Producer Magazine is a publication that presents one side of …

Through The Eyes Of Locals: A Changing Climate In Bolivia, Jacob D. Rex

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Deforestation and Agricultural Land-Use Change in Bolivia as a Function of Socio-Economic Realities.

This research combines semi-structured interviews of key informants and local participants, as well as field observations, which were conducted between January and April of 2019 in the Departments of Santa Cruz & Chuquisaca.

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …

Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton

Graduate Theses and Dissertations

The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …

Making The Healthy Choice: Exploring Health Communication In The Food System, Emily Portman

Graduate College Dissertations and Theses

The Academy of Nutrition and Dietetics and the Cooperative Extension System are organizations that serve the public and agricultural communities, respectively. Within these broad organizations are two groups of food systems professionals, registered dietitian nutritionists (RDNs) and Extension agents, who are utilizing communication as a critical point of access for health-related issues. Both groups of professionals negotiate organizational structure in order to construct their own health knowledge and, subsequently, communicate accurate information to their constituents. Understanding the ways that these professionals navigate their roles as health communicators are important for contributing to public discourse about how health knowledge is created …

Are There Roles For Technical Communicators In Small Community Food Systems?, Brent William Chisholm

All Graduate Theses, Dissertations, and Other Capstone Projects

The author explores the viability of incorporating technical communication genres, practices, and theory, into various components of small community food systems. He argues that certain types of food systems and users in those food systems allow technical communicators to participate in ways aligning with genres of conservation writing described by Johnson-Sheehan and Morgan (2009). He also incorporates ideas about authorship, describing that technical communicators can improve food systems by reconciling disparate agricultural technical material, advocacy for action, and the articulation of previously non-existent food systems.

Stewards Of The Land : Demonstrations Of Agricultural Authenticity In Columbia County, Ny, Jaclyn Rose Bruntfield

Legacy Theses & Dissertations (2009 - 2024)

The origins of food in the U.S. have come under close public scrutiny in recent years. An increasing number of farmers markets, certified organic products, and Community Supported Agriculture programs indicate that Americans are seeking out alternatives to the mainstream food system. The industrialization of food production in the post-World War II era, while providing larger amounts of inexpensive food than ever before, has arguably compromised people's relationships with food. While farming was once a common way of life in the U.S., today only one percent of Americans identify farming as their primary occupation.