Communication Commons^™

Characteristics Of Award-Winning Children’S Books About Agriculture: An Analysis Of Content, And The Perspectives Of Authors, Illustrators, And Publishers, Addison L. Beckham

Graduate Theses and Dissertations

The purpose of this two-article qualitative study was to characterize children's literature about agriculture and to describe the perceptions of authors and illustrators who are responsible for writing and designing these successful publications. This will result in the ability of organizations like Feeding Minds Press to provide writers, illustrators, and publishers with effective strategies and techniques to improve the accuracy and overall quality of children’s literature about agriculture. Few parameters exist for authors of children’s books about agriculture (Biser, 2007). These parameters are necessary to ensure the quality and accuracy of these educational efforts (Serafini, 2012). Though Feeding Minds Press …

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …

Facebook In County 4-H Extension Programs In Arkansas: Is It Effective For Communication?, Haley Padgett

Graduate Theses and Dissertations

As social media rises in popularity, agents with 4-H responsibilities have the opportunity to implement social media platforms in their communication outreach. The purpose of this study was to identify how agents with 4-H responsibilities in Arkansas use Facebook for communication purposes and their perceptions of its effectiveness. This information helps provide understanding of the effects of Facebook on county 4-H programs in Arkansas and assists agents in determining how to implement or better utilize Facebook in their county programs. The study had three research objectives: 1) describe the usage of Facebook by agents in Arkansas with at least a …

Understanding The Support Local Movement From The Perception Of Generation Z In The Nwa Region, Daniela Medina

Graduate Theses and Dissertations

The support local movement is a growing trend within Generation Z, with that comes the need to understand marketing strategies Generation Z responds to best. As Generation Z is entering the workforce and purchasing their groceries there is a need to understand how this generation perceives the term local beef. There is currently little research in regard to Generation Z and their perceptions of local beef. This study aimed to fill a gap within research by conducting a qualitative study to gather rich data to understand Generation Z’s perception of the term local beef and what marketing strategies impacted them …

The Gardens Nearby: A Narrative Podcast Exploring Soil Contamination And Community Gardening In Burlington, Vt, April Mcilwaine

Food Systems Master's Project Reports

The city of Burlington, Vermont (Burlington) is home to the Burlington Area Community Gardens (BACG), a program of the Burlington Parks and Recreation Department. This program has a 50-year legacy in the Burlington community and today comprises 14 garden sites that serve over 1,400 people. Within the framework of food sovereignty, community gardens are valuable, multi-functional spaces that positively benefit residents and neighborhoods alike. However, planting gardens in reclaimed urban spaces may come with food safety concerns. Like other cities that have an industrial heritage, some of Burlington’s urban areas may have soils with high levels of toxic heavy metals …

Crisis Communication And Public Relations: How Fairs Communicated Cancellations During The Covid-19 Pandemic, Olivia Mckenna Robinson

MSU Graduate Theses

The COVID-19 pandemic halted aspects of a traditional fair including the agriculture, home economics, entertainment, and carnival exhibits that were missed by the diverse stakeholders who enjoy the traditions of this industry. This study examined how fairgoers reacted to the news of cancellation and investigated fair managers’ communication decisions. An explanatory sequential (QUANT → QUAL) mixed methods design was used. A survey was conducted asking fairgoers to recall communication strategies and feelings after the communication. A more in-depth focus group with fair managers was hosted to understand how crisis communication was utilized, and if active information seekers versus passive information …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …

Dissonance Between Christian Beliefs And Eating Habits In The South, Karli Dianne Stringer

Graduate Theses and Dissertations

The purpose of this qualitative study was to initiate understanding of how obesity in the South is still so prevalent even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Furthermore, the information presented in this research sought to fill the knowledge gap for communicators and educators concerning the dissonance between Christianity in the South and the unhealthy eating habits of Southerners. Grounded in the Cognitive Dissonance Theory, this study comprised of a semi-structured interview route in which Protestant evangelical Christians in the South (N = 11) participated in a descriptive study conducted by a committee …

Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery

Graduate Theses and Dissertations

As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …

We Speak English Here: An Exploratory Study Of Language Barrier Effects In Agriculture, Camryn Clift

Honors College Theses

This thesis investigates the effects of the language barrier between English-speaking H-2A managers and their Spanish-speaking H-2A employees on Kentucky farms with special attention to the insights that can be gleaned from farm managers concerning the intersection of communication, language barriers, and the unique social and cultural environment created by the microcosm of the H-2A program. The project includes a literature review evaluating the currently documented effects of language barriers in various industries as they relate to the language barriers found within agriculture. IRB-approved interviews with farm managers provide original data to evaluate these potential effects, whether positive or negative. …

The One – Way (Agri)Cultural Mirror: A Case Study Of How Young Agriculturalists Understand And Experience Culture, Janiece M. Pigg

LSU Master's Theses

As the global economy continues to transform how society operates, cultural competence has become a buzzword in education, professional development, research, government, and healthcare (Gay, 1994; Gallus et al., 2014). Cross et al. (1989) developed the most accepted definition of cultural competence: “a set of congruent behaviors, attitudes, and policies that come together in a system, agency, or among professionals and enable that system, agency, or those professionals to work effectively in cross-cultural situations” (p. 13).

Despite this, little to no research has been devoted to understanding cultural competence in agriculture. Thus, a need emerged to describe the cultural competence …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo

Agricultural Education and Communication

Avocados have been one of California’s specialty crops for quite some time now. The industry has been motivating growers to implement the best management practices to ensure stable and increased production as much as they possibly can. California is the leading state in the country for avocado production. In 2019, California alone produced 109 tons of avocados (US Department of Agriculture, 2020). Unfortunately, root rot has made it a challenge to do so.

Root rot is a disease derived from the Phytophthora cinnamomi pathogen. This is an issue for avocado production worldwide. In efforts to find a method of decreasing …

The Recognition Preferences Of Ontario County 4-H Volunteers, Sarah Bagley

Graduate Theses and Dissertations

The 4-H program relies on volunteers to deliver quality youth programing to the local community. Therefore, volunteer management is an important job of a 4-H educator. The Ontario County 4-H program utilizes 94 volunteers who serve a variety of roles within the program, and the retention of these volunteers is important to the program’s continued success. Older volunteer studies have found that volunteer recognition is an important aspect of volunteer satisfaction and retention. Therefore, this study aimed to describe the characteristics of current Ontario county 4-H volunteers, understand the underlying motivations and recognition preferences of these volunteers, determine if correlations …

The Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Abigail Taylor

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom. It aimed to gather detailed opinions to aid in the planning of future agricultural communications disciplines. This study used a qualitative approach in the form of interviews. Interviews were designed to gain in-depth opinions on four different research objectives. Subjects were pooled from three different subject groups: Professionals, faculty, and students. Subjects expressed that writing and journalistic skills were extremely important for agricultural communications graduates to possess. Interpersonal skills were also useful. …

Rezistance: Diné Grassroots Organization And Modes Of Activism, Eric Robert Dougherty

Senior Projects Spring 2020

This ethnography looks at themes of Indigeneity and activism as it exists in the everyday realities of young people living in or around the Navajo reservation in the southwest United States. Through work-related projects of hogan construction, land reclamation, watershed management, and language restoration Navajo youth are given opportunities to take control of their present circumstances and imagine a different future for themselves and their families. Besides work, youth and activism are constituted through other mediums and spaces that allow people to express who they are, what they care about, and why these things are important to them. The consistent …

From Urban To Agriculture, Jacqueline V. Aenlle

Agricultural Education: Graduate Internship Reports

"From Urban to Agriculture" is a website utilizing a blog and podcast to connect with consumers and share reliable information about agriculture. In addition to covering specific topics such as organic production, dairy animal welfare, and honey production, this forum also address cross disciplinary topics such as media literacy and critical thinking. The website not only appeals to everyday consumers, it also provides resources for educators seeking to integrate a lesson on agricultural advocacy into their curriculum. The following report details the creation process for this website, development of blog content, acquisition of podcast materials, and future plans for the …

Green Energy At Any Cost: How Ethanol Producer Magazine Uses Science To Frame Ethanol Production, Ashley Kappers

Theses and Dissertations

This thesis investigates the use of science by media to shape discussions about policy in society. Specifically, it investigates how one influential trade publication, Ethanol Producer Magazine, used science in its construction of pro-ethanol production stories. This study is a multi-method analysis of Ethanol Producer Magazine’s feature articles. To determine how sources and writers use science to frame ethanol production during policy changes in the industry, 36 feature stories from four issues in 2009 and 2010 of Ethanol Producer Magazine were analyzed. The results of this study found that Ethanol Producer Magazine is a publication that presents one side of …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Resisting Industrial Food Systems On The Web: How Non-Profit Organizations Use Digital Technology For Sustainability Education, Aleksandr Segal

Dissertations, Theses, and Capstone Projects

This thesis examines the link between how community-based organizations use digital tools with the fundamentally resistance-based philosophy that these organizations have at the core of their mission. It aims to uncover how non-profit organizations (NPOs) that work in community development through food and agriculture use digital tools, and how their digital communication strategies relate to issues of resistance to neoliberalism and industrialization in the food and agriculture sectors.

Using a foundation of existing literature on food and agriculture, climate change and waste management, critical theory, and technology in pedagogy, this thesis will contextualize how non-profits resist neoliberal regimes of de-traditionalization …

Undoing Gender: An Analysis Of How Women Communicate Within The Agricultural Industry, Shala R. Larson

Electronic Theses and Dissertations

In recent history, women have entered more business-like positions in the agricultural industry. This thesis seeks to understand how women in agriculture describe their workplace communication and whether they feel they are part of a muted group. Twelve women were interviewed regarding their experiences as women in agriculture and were asked whether they feel valued in their positions and how they communicate with their male co-workers. Specifically, interviewees were asked if they ever felt the need to alter their communication to complement, emulate, or otherwise adjust to masculine communication styles. The majority of women interviewed reported having to strategically choose …

Through The Eyes Of Locals: A Changing Climate In Bolivia, Jacob D. Rex

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Deforestation and Agricultural Land-Use Change in Bolivia as a Function of Socio-Economic Realities.

This research combines semi-structured interviews of key informants and local participants, as well as field observations, which were conducted between January and April of 2019 in the Departments of Santa Cruz & Chuquisaca.

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …

Assessing A Peer Mentor Program In An Honors College Of Agriculture, Isabel Whitehead

Graduate Theses and Dissertations

The purpose of the study was to assess mentees’ experiences in a peer mentor program in an honors college of agriculture and to determine which factors impact mentees’ ability to relate to their peer mentor based on the theory of homophily and interpersonal attraction. Colleges of agriculture are encouraged to examine which determinants impact students’ decisions to enter agri-science programs, what draws students to postsecondary agricultural programs, and to try recruiting underserved individuals into higher education to fulfill open employment opportunities for diverse, skilled, and globally competent individuals (Goeker, et al., 2015; Stripling & Ricketts, 2017). Peer mentoring is often …

The Vermonter's Guide To The Farm Bill, Olivia A. Peña

Food Systems Master's Project Reports

The Farm Bill is a comprehensive set of laws and programs that dictates United States policies across the food system. While it may seem that a farm bill is only related to agriculture, this legislation, in reality, includes a broad set of policies on food production, nutrition assistance, rural community development, research, the environment, international trade, and more. Often known as a farm and food bill, the legislation impacts food systems stakeholders, including those who farm, live in a rural community, and even those who eat food—so that is everyone.

Considering the widespread impacts of the Farm Bill, it is …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …