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Full-Text Articles in Social and Cultural Anthropology
Show Me A Sign: How Signs Embedded Within Social Media Shape And Influence Outdoor Recreational Tourists' Decision-Making Processes At Colorado State Parks, Sarah Marie Norlin
Show Me A Sign: How Signs Embedded Within Social Media Shape And Influence Outdoor Recreational Tourists' Decision-Making Processes At Colorado State Parks, Sarah Marie Norlin
Electronic Theses and Dissertations
The purpose of this project was to determine the ways in which signs within social media posts on Instagram and Facebook frame the way that outdoor recreational tourists make decisions about Colorado state parks' locations, services and activities. Surveys were conducted at 6 Colorado state parks in the 2018 spring, summer, and fall months. These surveys asked respondents to answer multiple choice and open ended questions about their social media habits, their outdoor recreation habits, and their opinions about images displayed on Colorado Parks and Wildlife's social media pages.
A total of 93 surveys were collected during the research period. …