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Roles Of Religious Guides In Tourism: A Qualitative Study From Japan, Ricardo Nicolas Progano

International Journal of Religious Tourism and Pilgrimage

Pilgrimage travel has become an important element in contemporary tourism, as visitors flock to sacred locations (UNWTO, 2015). However, some aspects of pilgrimage travel remain relatively understudied, with one of them being the roles of guides in these locations. Based on previous academic works, the present study aims to bridge this gap by analysing the role of religious figures who engage in guiding activities aimed at the general public. For this, Shippōryū-ji, a Shugendō temple located in Japan, is presented as the case study. As previous research on the subject is scarce, a qualitative approach was deemed suitable. Utilising interview …