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Social and Cultural Anthropology Commons™
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Full-Text Articles in Social and Cultural Anthropology
A Lot On My Plate: Family Dishware Serving Up A History Of Global Commercialization, Grace Thanasiu
A Lot On My Plate: Family Dishware Serving Up A History Of Global Commercialization, Grace Thanasiu
Student Projects from the Archives
The “Hearthside” shaped plate was created by the Homer Laughlin China Company sometime between 1963 and 1973. My family owns such a plate, and ours originally belonged to a set of plates that was “purchased” by my grandmother, Mary Ruhlin, with books and books full of redemption stamps. Redemption stamps were literal stamps that stores distributed to customers, who could later redeem them for cash or merchandise at affiliated redemption centers that partnered with grocery stores and businesses; redemption stamps functioned as a precursor to the modern loyalty card! The need for a reputable pottery company like Homer Laughlin to …
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …