Social and Behavioral Sciences Commons^™

From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi

Masters Theses

This creative thesis examines the influence of televised narratives on shaping the educational experiences of Black American students, exploring the interplay between media representation and educational belonging. It proposes how televisual narratives can better reflect and support the educational identities of Black American students, aiming to foster a greater sense of belonging and representation in educational media. This document serves as an accompaniment to the center of this work, a twelve minute pilot episode that explores the challenges and triumphs of students navigating their educational journeys. This work not only provides a detailed breakdown of the episode's narrative and production …

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

You Are Cordially (Un)Invited: My Korean Femme Strategy And Aspiration For Survival And Queer Futures, Nahyun Kim

Masters Theses

You are cordially (un)invited: My Korean Femme Strategy and Aspiration for Survival and Queer Futures documents a series of ceremonies dedicated to the years I have survived. This book has branched from a project of the same name that consists of a durational installation, performance, and series of events. The project and book are an aspirational gesture to send off the part of myself–that had to compromise, comply, and negotiate with institutions–for a rebirth to live a life beyond survival.

As a book and project, You are cordially (un)invited is a culmination of my experiences as a Korean femme, using …

Food, Drink, Time, New Year And Cloth, Jian Li

Masters Theses

My project uses traditional Chinese calligraphy culture and my own family stories to create five daily use products to help my user find a sense of belonging to Chinese culture and also introduce my culture and stories to all audiences.

As an international student who came to the US, I have often struggled with a lack of cultural identity and belonging. This is a common issue faced by many who choose to leave their homes and venture to new places. However, I believe that we can overcome this by creating products that generate an emotional connection with their users.

Bridging Empathy, Qianwen Lu

Masters Theses

As a jeweler, ally, and sympathetic witness to the traumatic stories of survivors, my work aims to support the process of reconstruction and reintegration for victims and the greater community. To move beyond isolation, resentment, and debilitating helplessness requires care and support. I want my jewelry to act as catalysts in the healing process by straddling both sides of the trauma-induced situation, to create greater awareness and empathy. National Coalition Against Domestic Violence shows that women are more likely to become victims of domestic violence, sexual assault, or other forms of physical and psychological abuse in unhealthy emotional relationships. These …

Liquid Border, Yingfan Jia

Masters Theses

A River is a mighty and constantly-evolving force, leaving behind an intricately designed and constantly changing system. Not just a river, the Rio Grande stretches all the way from Colorado before intersecting with the US-Mexico Border in southern Texas - a point where the powerful forces of nature now merge with a clearly-defined political boundary. The outcome of this is a unique ecological niche, which may often go unnoticed despite its distinctiveness.

Texas is famous for its farms and ranches, and the Rio Grande Valley of South Texas was once an agricultural hub. However, urbanization and the depletion of water …

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi

Masters Theses

Branding plays a significant role in representing an organization and can help further its mission (Kylander & Stone, 2012). The purpose of this creative thesis is to help the Douglas-Hart Foundation and its three nature locations: the Douglas-Hart Nature Center, Friendship Garden, and the Whiteside Garden assess its branding and establish fitting strategies for the branding of the organization moving forwards. The method used to accomplish this was a brand audit of several key communication channels and documents of the organization and a SWOT analysis of these aspects along with suggested strategies and examples showing how the organization might integrate …

Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher

Masters Theses

Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …

The Toolkit For Social Support And Social Anxiety: S*A*S*S*, Cynthia E. Kmety

Masters Theses

The purpose of this study was to create a toolkit for social support and social anxiety using the Communal Coping method. There was background research conducted on social anxiety and social support, COVID impact, Communal Coping, and resilience and skill building. Before constructing the toolkit, a survey was conducted with 29 Eastern Illinois University students to measure their assessment of their social anxiety and social support. The results of this survey found that students have a need for social support and are affected by their anxiety. Once the toolkit: the workbook and the facilitator’s manual, were completed, a pilot class …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

Lgbtq+ Divergent Paths In Utah: Identity And Space-Making Practices In Queer And Religious Spaces, Taliah C. Mortensen

Masters Theses

This research explores the unique and divergent experiences of LGBTQ+ young adults as they engage in identity and space-making practices at the intersection of gender/sexuality and religion. Utilizing queer theorists’ conceptualization of identity as a form of embodied and spatial labor, I critique the approach of existing scholarship that constructs LGBTQ+ and religious identities as incompatible or at least in need of reconciliation. Based on thirteen semi-structured interviews with LGBTQ+ young adults in Utah, my research makes visible how vulnerability and risk impact the strategies that LGBTQ+ young adults employ to navigate their identities and make space. It shows that …

A Case Study Of Organizational Mobilization Best Practices For Natural Disasters, Jaclyn Ermoyan

Masters Theses

Researching mobilization best practices for natural disasters has concluded that volunteers respond best to having meaning behind the work that they do and when they are involved at all levels of the service they are doing. After interviewing a representative from the American Red Cross and a representative from Team Rubicon, it is clear that having a local focus leads to successful mobilization practices. Both organizations are able to move quickly and innovate because of their understanding that all disasters are different. The two organizations focus on training their volunteers and having various deployment requirements. According to this research, technology …

Unprofessional Communication In The Workplace, Lilli Tillman

Masters Theses

This study creates a measurable definition of unprofessional communication in the workplace. First, literature is explored, looking at the existing information (or lack thereof) about professional and unprofessional communication in the workplace, along with additional information about politeness norms. A brief definition of unprofessional communication is offered. Next, a method for the study is offered, using both quantitative and qualitative methods to examine perceptions of unprofessional communication in the workplace. Results are then given, showing communicative behaviors that are viewed as both professional and unprofessional in the workplace. Behaviors such as being appropriate or being polite were seen as professional, …

Bullies, Browbeaters, And Bulldozers: Expectancy Violation And Management Intervention Processes Of Workplace Bullying, Kylie T. Julius

Masters Theses

Bullies, browbeaters, and bulldozers are a prevalent problem within workplaces (Namie, 2017), resulting in extreme emotional effects for employees, and intense impact on the bottom line of organizations (Olive & Cangemi, 2015). As workplace bullying continues to occur throughout many organizations, expectations for communication and behavior are repeatedly violated. Thus, expectancy violations theory (EVT) provides framework for the following workplace bullying behavior research. The relevant literature regarding EVT was reviewed and its framing of intervention processes of workplace bullying, emotional cognitive response, and perceived organizational value of bullies (high-value bullies) was established. The purpose of the proposed empirical study is …

Reviewer Perceptions Of Englishes In The International Journal Of Nuclear Security, Rachel Brooks

Masters Theses

Linguistic bias in academic publishing, the idea that a manuscript would be rejected due to its language alone, is a growing area of concern and study. Scholars are particularly concerned that EAL (English as an Additional Language, often referred to as “non-native”) writers face this bias more than first-language English authors. The research on linguistic bias relies on understanding the perceptions about language that belong to reviewers, authors, and other parties involved in publication. This MA thesis project investigates peer reviewer perceptions of English language usage in the manuscripts that they review using the International Journal of Nuclear Security (IJNS) …

The Effects Of Remote Work On Organizational Culture: Examining The Effects Of External Social Support To Mitigate Social Isolation Within Organizations, Katherine Rogers

Masters Theses

While remote work is not an entirely new concept, the effects of the COVID-19 pandemic triggered a massive increase in remote work for over a year for some individuals and organizations. Looking to the future, some companies have already developed remote work policies and stated their intentions to allow employees to work from home on a more consistent basis. There are various advantages and disadvantages to remote work for employees and their employers, as outlined in the previous literature. However, due to the short amount of time that remote work has been implemented for these organizations, there may be long-term …

Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey

Masters Theses

Music within Protestant church communities frequently reduces the distinction between performers and audience, emphasizing the collective, participatory role of all congregation members, in manners of music making similar to those discussed by Thomas Turino. This dynamic helps establish individual and communal identities. With the onset of the COVID-19 pandemic, church communities saw changes in their services, music, and ways of life. Meeting in a physical building proved impossible due to the dangers of COVID-19 and many churches mitigated these dangers by streaming, recording, and posting services online. Between 2020 and 2022, I observed and participated in changes to technological production …

Exploring Memorable Message About Law Enforcement, Max Ray A. Davenport Jr

Masters Theses

Research demonstrates that Black Americans are placed at a higher risk for having negative interactions with law enforcement. As a result, Black American families may engage in racial ethnic socialization (RES) practices aimed at preparing Black youth for racialized experiences, reducing the psychological effects of racism, and perserving the lives of Black American citizens. Guided by the memorable messages framework, the present study examines memorable messages about law enforcement as recalled by Black American young adults. More specifically, this study examines the specific type(s) of memorable messages Black American young adults recall receiving about law enforcement from sources such as …

Princes, Moms, And Warriors: A Feminist Rhetorical Analysis Of Toxic Depictions In Film, Brittany Bahl

Masters Theses

Various forms of toxic rhetoric have been the subject of academic study for decades. Despite some advancements toward a more progressive society, toxic rhetorics have continued to persist within the United States, especially within entertainment media. Toxic rhetorics within film, in particular, have remained steadily prevalent and continue to strongly impact audiences and constructions of identity. This thesis utilizes primarily close reading and feminist rhetorical criticism to examine rhetorics of toxicity within three popular film franchises: (1) toxic masculinity in Coming to America (1988) and Coming 2 America (2021); (2) toxic femininity in Bad Moms; and (3) straightwashing as …

College Is A Scam Full Of Leftist Liberal Ideas: An Exploration Of Rural And First-Generation College Students' Memorable Messages About Higher Education, Margaret Keene

Masters Theses

The purpose of this study is to analyze the influence Vocational Anticipatory Socialization (VAS) and memorable messages have on rural first-generation college students’ interest in higher education. This study will utilize methodology regarding Vocational Anticipatory Socialization Messages and Sources from Powers and Myers (2017), the College Influence Choice Scale from Martin and Dixon (1991), as well as thematic analysis derived from survey questions designed by the researcher. The results of this study found that students report family as their most influential source to encourage higher education, peers as their most influential source to discourage higher education, and numerous encouraging and …

Bts & Army: A South Korean Music Group And Their Fandom Create A New Grassroots Movement For Social Change, Ye Ram Chung

Masters Theses

This study links the discourse analysis of social innovation, social entrepreneurship, and cultural analysis of BTS--a South Korean music group--and their global fan base--ARMY. Despite its diversity in form, the current narrative of social innovation in academia has been limited to western market constructs, business, or technological innovations, while the process of social innovation remains under-researched. The BTS and ARMY movement has been a growing study in scholarship, as their collaborative efforts redefine a new form of human connection through digital intimacy, creating a grassroots movement for social and cultural revolution. By integrating and analyzing diverse concepts of social innovation …

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …

More Than Just Sticks And Stones: Effects Of Interpersonal Interactions On Liminality And The Negotiation Of Identity, Conlon Muhr

Masters Theses

The following study contains the detailed findings of my lived experiences studied in an autoethnographic method with a focus on the effects of interpersonal communication on identity negotiation during liminality. This study is conducted to expand upon the large and dense web of communication studies. During the use of the autoethnographic process, I provide in-depth insight into my lived experiences during liminality. The main goal of the study is to explore how interpersonal interaction affects liminality and the formation of identity. Liminality support, rejection, complication, and acceptance are the emergent themes found by combining liminality with interpersonal communication.

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway

Masters Theses

This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …