Social and Behavioral Sciences Commons^™

We Don’T Talk About Influence: An Analysis Of Disney’S Encanto & Its Influence On Viewers’ Perceptions Of Colombian Culture, Olivia Grace Keyser

Masters Theses

The purpose of this study, “We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture,” was to analyze the way Colombian culture is presented in Disney’s Encanto as well as to determine whether viewers of Encanto learn and develop a favorable view of Colombia and Colombian culture after watching the film. In this qualitative research study, 20 participants completed two questionnaires, which were used to determine their perceptions of Colombian culture prior to and after watching Encanto. The collected data was analyzed through the lens of the communication strategy of entertainment-education. …

Tiktok’S Influence On Generation Z Female’S Comparative Behavior, Brookelynn Dinkler

Masters Theses

The purpose of this study was to address TikTok’s role in the comparative behaviors among Generation Z females. This study specifically evaluated the communication of society’s perception of beauty standards and how it resonates with and influences TikTok users. A qualitative approach was taken to gain a better understanding of the lived experiences of participants and fill the gap in qualitative media effects research. The research question being addressed was: How has TikTok influenced society's idea of physical beauty and body image concerns among Generation Z females? Through the lens of social comparison theory, the research found that the application …

Media Dependency In Gen Z Christians, Emma Jolie Best

Masters Theses

The purpose of the study “Media Dependency in Gen Z Christians” is to understand and explore the way Gen Z Christians utilize different forms of media as it relates to their faith. This quantitative research approach focused on the extent to which Gen Z Christians utilize extra-biblical and biblical media, which media they are more likely to consume, and which media they prefer. This research provides insight for the audience in terms of the habits of weekly Gen Z media usage and reliance in a digital media-emersed world, as well as insight into the way that Christian Gen Z learns …

From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi

Masters Theses

This creative thesis examines the influence of televised narratives on shaping the educational experiences of Black American students, exploring the interplay between media representation and educational belonging. It proposes how televisual narratives can better reflect and support the educational identities of Black American students, aiming to foster a greater sense of belonging and representation in educational media. This document serves as an accompaniment to the center of this work, a twelve minute pilot episode that explores the challenges and triumphs of students navigating their educational journeys. This work not only provides a detailed breakdown of the episode's narrative and production …

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

How Do International Students In A University In The United States Relate Their Cultural Identity To Fashion Trends, Kharen Alejandra Martinez Murcia

Masters Theses

International students who move to the United States must endure the challenge of adapting to a new culture. Understanding different aspects of how the adaptation process works is essential to create better avenues to connect with these students as they go through the acculturation process. This research focuses on how international students communicate their cultural identity through clothing choices. This study followed a qualitative method through in-depth interviews with ten participants from eight countries. Participants answered questions regarding motivation, cultural adaptation, clothing adaptation, and cultural identity and expression. Findings show that participants consider clothing communicates something about themselves and their …

Student Expectations From Faculty Based On Their Enneagram, Kate Clinton Ndikumagenge

Masters Theses

In this study, the researcher uses the Enneagram to examine whether students’ expectations of faculty change during a crisis. This mixed methods study used surveys to collect data from full-time students from higher education institutions. The data was collected during the COVID-19 pandemic. Therefore, the COVID-19 pandemic was used to predict students’ expectations of faculty during any crisis. The overall goal of this study is to understand whether students’ personality types affect how they expect faculty to act during a crisis and whether their expectations were met during a crisis. The results indicate that students’ Enneagram types affect their perception …

You Are Cordially (Un)Invited: My Korean Femme Strategy And Aspiration For Survival And Queer Futures, Nahyun Kim

Masters Theses

You are cordially (un)invited: My Korean Femme Strategy and Aspiration for Survival and Queer Futures documents a series of ceremonies dedicated to the years I have survived. This book has branched from a project of the same name that consists of a durational installation, performance, and series of events. The project and book are an aspirational gesture to send off the part of myself–that had to compromise, comply, and negotiate with institutions–for a rebirth to live a life beyond survival.

As a book and project, You are cordially (un)invited is a culmination of my experiences as a Korean femme, using …

Food, Drink, Time, New Year And Cloth, Jian Li

Masters Theses

My project uses traditional Chinese calligraphy culture and my own family stories to create five daily use products to help my user find a sense of belonging to Chinese culture and also introduce my culture and stories to all audiences.

As an international student who came to the US, I have often struggled with a lack of cultural identity and belonging. This is a common issue faced by many who choose to leave their homes and venture to new places. However, I believe that we can overcome this by creating products that generate an emotional connection with their users.

Bridging Empathy, Qianwen Lu

Masters Theses

As a jeweler, ally, and sympathetic witness to the traumatic stories of survivors, my work aims to support the process of reconstruction and reintegration for victims and the greater community. To move beyond isolation, resentment, and debilitating helplessness requires care and support. I want my jewelry to act as catalysts in the healing process by straddling both sides of the trauma-induced situation, to create greater awareness and empathy. National Coalition Against Domestic Violence shows that women are more likely to become victims of domestic violence, sexual assault, or other forms of physical and psychological abuse in unhealthy emotional relationships. These …

Liquid Border, Yingfan Jia

Masters Theses

A River is a mighty and constantly-evolving force, leaving behind an intricately designed and constantly changing system. Not just a river, the Rio Grande stretches all the way from Colorado before intersecting with the US-Mexico Border in southern Texas - a point where the powerful forces of nature now merge with a clearly-defined political boundary. The outcome of this is a unique ecological niche, which may often go unnoticed despite its distinctiveness.

Texas is famous for its farms and ranches, and the Rio Grande Valley of South Texas was once an agricultural hub. However, urbanization and the depletion of water …

Hello There: An Integrative Framing Analysis Of The Disney+ Series Obi-Wan Kenobi, Hannah Grace Sawchuck

Masters Theses

The effective communication of emotions within audio-visual content, such as film, was one of the most important aspects that needed to be considered when creating such content. Within the field of communication, there was a limited amount of research that existed on the communication of emotions in film. This was a problem as such content is becoming more prevalent in society. Knowing how those emotions were created and developed would allow communication scholars to better understand how to effectively elicit emotions from their own audio-visual content. By examining a well-known series, Obi-Wan Kenobi, scholars could see how different aural and …

An Analysis Of Nonverbal Communication Behaviors Enacted By Christian Worshipers Of Various Denominations, Holly Alexandria Vasiliki Smith

Masters Theses

This study seeks to determine how members of different denominations use nonverbal communication in their worship practices within the Christian faith. Previous studies have looked at specific elements related to music, classified the common behaviors and beliefs of denominations, and provided descriptions of nonverbal communication cues. However, no study has looked at the intersection of these factors. In order to determine how members of different denominations use nonverbal communication in their worship practices, a qualitative data gathering method in the form of an open-ended survey was distributed to 40 participants of a preliminary screening survey, providing 26 responses. Participants were …

Living The Dream- A Rhetorical Analysis Into The Morgan Wallen Racial Slur Scandal Through William Benoit’S Image Reconstruction Theory, Dylan Joseph Singletary

Masters Theses

Public figures often find themselves in controversies that result in a damaged image. In the field of communication image repair is conducted as a form of crisis communication. William Benoit’s image repair theory views image repair through specific strategies which are mortification, corrective action, denial, evasion of responsibility, and reducing offensiveness. Benoit’s image repair strategies can be found through country music star Morgan Wallen’s rhetoric in his attempts at image repair through the four artifacts. Results of the rhetorical analysis of the artifacts show that image repair strategies work better for certain situations. Benoit’s image theory is supported by Wallen’s …

The Grade Is The Message: An Analysis Of The Grading Structure’S Effects On Student Grade/Learning Orientations, Grant Lynn Rye

Masters Theses

This qualitative study was undertaken to study the medium of the grade in education contexts under the assumptions made within the field of media ecology. The goal of this study was to build on previous research that has identified that learning-oriented students are better set up for success in the classroom than grade-oriented students. With this in mind, this study aims to identify, from the student perspective, what different aspects of the grading system communicate to students that they should value in the classroom, especially in regard to grade-oriented or learning-oriented mindsets. After conducting interviews with current students from a …

Cross-Cultural Travel: A Study Of How International Travel At A Young Age Impacts Communication Skills As An Adult, Allison Grace Clark

Masters Theses

The purpose of the study “Cross-cultural Travel: A Study of How International Travel at a Young Age Impacts Communication Skills as an Adult'' was to gather the perception of the weight of impact that traveling to foreign countries throughout childhood carries upon the individual later in life. This qualitative research approach focused on individuals who have spent extended periods of time in foreign cultures around the globe and with the inhabitants thereof, and assessed through interviews how past intercultural experiences through childhood contribute to effective engagement and communication throughout adulthood. This research provides insight for the audience in terms of …

Examining If A Candidate’S Presence On Facebook And Twitter Creates Favorable Public Opinion And Is A Predictor Of Vote Share In City Council Elections, Pranaav Jadhav

Masters Theses

Although a considerable amount of research has proved that the use of social media by candidates fighting national elections has resulted in success, like the Obama campaign of 2008 (Hughes et al., 2010) and the Trump campaign of 2016 (Williams et al., 2018) it is still unclear whether the use of social media by candidates has any impact on local city council elections in the U.S. Focusing on the 2021 Knoxville City Council election, this study investigates whether candidates that had a social media presence, posted on social media more frequently than their opponent in the four weeks before Election …

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi

Masters Theses

Branding plays a significant role in representing an organization and can help further its mission (Kylander & Stone, 2012). The purpose of this creative thesis is to help the Douglas-Hart Foundation and its three nature locations: the Douglas-Hart Nature Center, Friendship Garden, and the Whiteside Garden assess its branding and establish fitting strategies for the branding of the organization moving forwards. The method used to accomplish this was a brand audit of several key communication channels and documents of the organization and a SWOT analysis of these aspects along with suggested strategies and examples showing how the organization might integrate …

Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher

Masters Theses

Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

The Toolkit For Social Support And Social Anxiety: S*A*S*S*, Cynthia E. Kmety

Masters Theses

The purpose of this study was to create a toolkit for social support and social anxiety using the Communal Coping method. There was background research conducted on social anxiety and social support, COVID impact, Communal Coping, and resilience and skill building. Before constructing the toolkit, a survey was conducted with 29 Eastern Illinois University students to measure their assessment of their social anxiety and social support. The results of this survey found that students have a need for social support and are affected by their anxiety. Once the toolkit: the workbook and the facilitator’s manual, were completed, a pilot class …

Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts

Masters Theses

As Generation Z becomes the newest generation to enter adulthood, it is valuable to understand their thought processes and communication patterns. Individuals of Generation Z are known to be digital natives, as they were born into a world of technology with the internet at their fingertips. Understanding Generation Z's use of memes is an area where little research has been done so far. The purpose of this study was to determine how Generation Z interprets and communicates with memes on the internet and social media platforms. Unlike previous research, this study analyzed the participants' perceptions, which further contributes to an …

Bibliotherapy In The Helping Professions: A Heuristic Model For Intervention Design, Natalie Marie Haney

Masters Theses

I propose a new approach to examining bibliotherapy’s usefulness in the community-based care of individuals with serious mental illness (SMI), focused on producing a heuristic that benefits helping professionals who offer non-clinical and non-psychiatric services. Meant for writers designing bibliotherapy interventions in the helping professions, I conceptualize bibliotherapy in a model against the backdrop of community-based care’s history. A model has the potential to allow each writer to conduct situation-specific inquiry, invent bibliotherapy intervention designs suited to the unique needs of the profession’s help-seekers, and reflect on knowledge generated for intervention reiteration. Referring to Dewey, Rosenblatt and Barnlund to create …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

Lgbtq+ Divergent Paths In Utah: Identity And Space-Making Practices In Queer And Religious Spaces, Taliah C. Mortensen

Masters Theses

This research explores the unique and divergent experiences of LGBTQ+ young adults as they engage in identity and space-making practices at the intersection of gender/sexuality and religion. Utilizing queer theorists’ conceptualization of identity as a form of embodied and spatial labor, I critique the approach of existing scholarship that constructs LGBTQ+ and religious identities as incompatible or at least in need of reconciliation. Based on thirteen semi-structured interviews with LGBTQ+ young adults in Utah, my research makes visible how vulnerability and risk impact the strategies that LGBTQ+ young adults employ to navigate their identities and make space. It shows that …

How The Power Of Film Inspires Christianity, Stephanie Mullins Sellers

Masters Theses

Ruthie’s Game is a screenplay designed to repeat supernatural episodic events, which, according to research, may act as foundations for faith systems because watching films is a prayerful act, and the more it is repeated the longer the brain stores the memory. The thesis explores how Christian messages are received through film with a brief on the science behind the brain’s activities and how it reflexes film’s episodic events for later use. Testimonies, interviews, and personal comments show an audience seeking secular films with intellectual storyline and with no preaching to the choir. Ruthie’s Game shares Christian messages in an …