Social and Behavioral Sciences Commons^™

Framing Of Breast Cancer In African American Magazines, Lanise Hutchins

Masters Theses

No abstract provided.

International News Coverage, Borrowed News And Geopolitical Focus In The New York Times During 1991, 1996 And 2001, Heather E. Rogers

Masters Theses

International news coverage by the U.S. media (and for the purpose of this study, newspaper coverage) is a heavily debated issue within the scholarly and professional worlds. Critics, both in the United States and abroad, charge that the U.S. media prescribe to an egocentric attitude about international news coverage, and that Americans do not receive the quality of news that could be expected in a nation with a free press, where citizens are, for the most part, highly educated and where access to news is not restricted.

Previous studies have focused on how much international news coverage Americans receive, and …

Print Media Portrayal Of The Culture Of Nasa Before And After The Challenger Explosion, Jodi M. Lockaby

Masters Theses

In recent years, culture has become a major topic within organizational studies. The culture of an organization affects how individuals in the organization interact, what is valued in the organization, and what goals the organization strives to achieve.

However, the view of culture that outsiders hold of an organization also has significance for the organization. Mostly, the mass media influence the outsider's view of an organization's culture. Yet, organizational cultural studies have failed to look at the external perception of an organization and how the external viewpoint is affected by major actions by or events in the organization. This study …

Self-Perceived Language Competence And East Asian Students’ Oral Participation In American University Classrooms, Ee Lin Lee

Masters Theses

This study examined English language related competence factors that contribute to East Asian students' (EAS) oral participation levels in American university classrooms. Specifically, this study posited that EAS' self-perceived English communicative competence, English speaking anxiety, and fear of negative evaluation affect their level of oral participation. The results of the statistical analyses supported the hypothesized relationships, indicating (a) EAS' self-perceived English communicative competence correlates positively with their level of oral participation, (b) EAS' reported level of English speaking anxiety correlates negatively with their level of oral participation, and (c) EAS' level of fear of negative evaluation correlates negatively with their …

A Small Flaw Translates Into Many Miscalculations: A Narrative Criticism Of The Intel Pentium Chip Crisis, Christine H. Hoek

Masters Theses

This study uses the Intel Pentium chip crisis of 1994 to gain an understanding of how technology issues are socially constructed in contemporary American public discourse. Two primary and competing narratives were discovered. First, Intel's narrative minimized the problem and argued that chip flaws are commonplace and the company would replace the chips for anyone who could "prove" the need for a replacement. The consumer' s narrative, conversely, was one in which customers asserted that Intel's policy was paternalistic and instead demanded the replacement of their chips. The narratives were analyzed as the crisis moved through five primary events, with …

Earning The Right: Exploring The Communication Strategies Of European Americans In Interracial Relationships, Angela L. Putman

Masters Theses

In a societal context, European Americans are the dominant majority group. However, when European Americans are involved in interracial relationships, they may often find themselves in the minority (numerically speaking) when they interact with their partner's friends and/or family members. This research explores lived experiences of European Americans involved in interracial relationships with African Americans. Specifically, the general question addressed was, "What communication strategies and behaviors do European Americans exhibit when they communicate with their African American partner's friends and/or family members?" The acculturation process and Communication Accommodation Theory were explored in order to provide initial insight into this relatively …

Playing The Game: Exploring Dialectical Tensions And Co-Cultural Communication Strategies Of Black Males In Predominantly White Organizational Structures, Mark C. Hopson

Masters Theses

As non-dominant group members enter and attempt to succeed within the United States' organizational structures, there continues to be a need for scholarly examination concerning how their communication is impacted by culture and power. This thesis focuses specifically on how discourse is influenced by these factors. It is an exploration of the dialectical tensions that beset the communication of African American males whose interactive success or failure in academic and professional organizations is often associated with the historical differences of culture and power. A review of existing literature addresses the communication dilemmas and co-cultural strategies that "outsiders within" (Collins, 1986), …

Pheidippides Revisited, James C. Stockwell

Masters Theses

No abstract provided.

The Internet And Traditional Media Displacement, Jessica Cartledge

Masters Theses

This study consists of a survey that measures how much of the Internet college students are using and why they are using it. Using the uses and gratifications perspective and an adapted version of Rubin's 1984 Television Motives Scale this study analyzes what gratifications media consumers are actively seeking to satisfy their communication needs. 217 students were surveyed and results showed that high Internet users were using traditional media less. The study also concluded that high and low Internet users have similar reasons for using the Internet.

Calvin Klein: Semiotic Phenomenology, Stephanie L. Crase-Moritz

Masters Theses

This study examined print advertising as a visual communication method by focusing on five of Calvin Klein's jeans advertisements and the themes that are expressed to determine what realities or social meanings Calvin Klein's jeans advertisements constructed and/or reflected. To uncover the themes within Klein's advertisements, the following three-methods were applied: Content Analysis, Informal Focus Group and Semiotic Phenomenology. Together the three-methods, based upon data collected from fourteen males and females aged 13-18, 19-21, 22-24 and 28 years old or above, identified fifteen underlying themes containing stereotypes, potentially dangerous realities and evidence showing our desensitization to controversy and shocking images …

Anger: In Black & White: A Meta Analysis, James Hazlewood

Masters Theses

The following research investigates whether black and white populations have divergent perceptions of anger and anger expressions in black and white males. A great deal of the research to follow concerns itself with exploring what anger is and how it is delineated. What becomes readily apparent is that anger is a complex component of human experience. There is general agreement that culture and environment are important components in anger expression. The purpose of this research is three fold: 1. Investigate the definition of anger. 2. Investigate whether black and white populations view anger differently and if so how, and 3. …

The Rural Public Television System: The Paradox Of Identity And Role, James C. Jones Jr.

Masters Theses

The American television broadcasting system is preparing for it's greatest upgrade since color television. This change will not only effect commercial television it will also effect our community public television stations.

Since it's inception in 1967 the public television system has been the innovation leader in the broadcast industry for using new technologies to benefit education and servicing the public. Public television was the leader in satellite programming distribution, descriptive television services and closed captioning. Public television has defined and demonstrated its role as a technology leader. This research study was undertaken to define from the public's perspective what it …

Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez

Masters Theses

This study examines the development and failure of an Intranet at a small company in Southern Illinois. Using autoethnographic methods, I analyzed the events surrounding the development and rejection of the Intranet by the organization's president. Using Burke's concepts of identification and mystery, I analyzed the relationship between the failure of the Intranet and the president's reasoning for not supporting its development. Throughout this study I evaluate the lntranet's development, the impact of other's involvement, as well as the impact that the design of the layout could have on communication at the Company. I find that the failure to develop …