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Social and Behavioral Sciences Commons™
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Articles 151 - 151 of 151
Full-Text Articles in Social and Behavioral Sciences
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
Sandra Jones
Statistics for fatalities on Australia’s roads are alarming with over 1,400 people losing their life between May 2006 and April 2007. In an effort to reduce the road toll, road safety campaigns have appeared on all advertising mediums in Australia and are noted for their use of shock tactics, supported by industry and the Advertising Standards Board. This research demonstrates that in relation to graphic social marketing campaigns for road safety, the general community believe that the value of the message overrides any other unacceptable consequences of the advertisement, such as the effect graphic campaigns may have on children. Understanding …