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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
The Effect Of Point Of Sale Promotions On The Alcohol Purchasing Behaviour Of Young People In Metropolitan, Regional And Rural Australia, Sandra C. Jones, Kylie M. Smith
The Effect Of Point Of Sale Promotions On The Alcohol Purchasing Behaviour Of Young People In Metropolitan, Regional And Rural Australia, Sandra C. Jones, Kylie M. Smith
Sandra Jones
This study, part of larger project examining marketing and alcohol, looked specifically at the effect of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged 16-25 years, separated by age and gender, with a total of 85 participants. Participants were asked questions about their recollection of various POS promotions and alcohol purchasing and consumption behaviour. A majority of participants demonstrated a strong recall of previous promotions and almost …
I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones
I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones
Sandra Jones
This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food …
"At Least I'M Not Drink-Driving": Formative Research For A Social Marketing Campaign To Reduce Drug-Driving Among Young Drivers, Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese
"At Least I'M Not Drink-Driving": Formative Research For A Social Marketing Campaign To Reduce Drug-Driving Among Young Drivers, Lance R. Barrie, Sandra C. Jones, Elizabeth Wiese
Sandra Jones
This paper reports on a qualitative study designed to examine young drivers’ knowledge and attitudes regarding drug-driving, as the formative research for a potential drug-driving social marketing program in the Australian Capital Territory (ACT). Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers. However, the potential for social marketing in this area has received little attention. This study found that young people were not aware of the effects of drugs on driving, formed their perceptions of risk (both of getting caught and of impaired driving) based on other people’s experiences, and felt that …
Alcohol Energy Drinks: Engaging Young Consumers In Co-Creation Of Alcohol Related Harm, Sandra C. Jones, Lance Barrie
Alcohol Energy Drinks: Engaging Young Consumers In Co-Creation Of Alcohol Related Harm, Sandra C. Jones, Lance Barrie
Sandra Jones
Alcohol-energy drinks are a relatively new entry to the alcohol market, but have rapidly gained popularity among young drinkers. Unfortunately, these products are also associated with higher levels of alcohol-related harm, including negative health effects and increased levels of aggression and violence. This paper reports on the social image functions served by these products, as perceived by university students; and suggests that there is a need to look beyond alcohol advertising to other factors that increase consumption – including pricing, distribution, use of social media, and consumer co-creation of brand image. Keywords: attitude, behaviour, experience, perception, public health, responsibility, alcohol
The Impact Of More Visible Standard Drink Labelling On Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?, Sandra C. Jones, Parri Gregory
The Impact Of More Visible Standard Drink Labelling On Youth Alcohol Consumption: Helping Young People Drink (Ir)Responsibly?, Sandra C. Jones, Parri Gregory
Sandra Jones
Introduction and Aims. In response to increasing concerns about excessive drinking among young people the Australian alcohol industry announced that it will introduce more visible standard drink labels. This study sought to examine whether young people use this information in a way that decreases, or increases, alcohol-related harms. Design and Methods. Six focus groups with students enrolled in an undergraduate university course in a large regional city in New South Wales, recruited by direct approach on the university grounds and via an online message posted on the university bulletin board. Results: The majority of the participants reported that they are …
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
Sandra Jones
Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …