Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard
Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.
Short And Tweet, Sue Burzynski Bullard
Short And Tweet, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.
Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard
Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.