Social and Behavioral Sciences Commons^™

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

Meet Them Where They Gather: An Analysis Of Nasa’S Communications Approach For The 21st Century, Amanda D. Stein

College of Journalism and Mass Communications: Theses

Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications …

See You Later, Aggregator: How Hot News Misappropriation Deters Aggregators Without Overprotecting Facts, Wern Ai Tan

College of Journalism and Mass Communications: Theses

As traditional media scramble to find ways to monetize online content, the ease of digital publishing and online dissemination of news have led to a rise of a new form of news media: News aggregators. News aggregators compile information from journalism websites by various means, often drawing potential readers away from traditional news outlets, thus siphoning off advertising revenue from traditional journalism outlets, with little to no cost to the aggregators. News establishments have sought legal redress by claiming copyright infringement and hot news misappropriation, a state unfair competition common law principle created in 1918. Hot news misappropriation prevents direct …

The Collection Of Media By U.S. Senators: A Preliminary Study, Richard L. Willis

College of Journalism and Mass Communications: Theses

This study explores the relationship between media and the U.S. Senate by examining how senators and staff collect, study, and use media. Senators and staff study media to find out how they are portrayed by media. Their collection of news articles for study is an indicator of mediatization, a theory of how media shape society. Political actors study media to understand how media frame news about politics. Mediatization of politics occurs when loosely regulated media evolve from being intermediaries who deliver political news, to become active shapers of the government. The U.S. political system is influenced by the demands of …

The Amazing Twitter List Race, Michelle Carr Hassler

College of Journalism and Mass Communications: Faculty Publications

The goal of this assignment is to show students how curating lists on Twitter can help them discover news sources, monitor what is happening in their community and develop story ideas. They complete the assignment as part of a friendly competition in which each student tries to develop a Twitter list with the most news sources. Students often do not follow local news closely and struggle to come up with strong story ideas. This assignment helps them focus by creating one place where they can keep current on events and be inspired.

Jomc 486: Mass Media Law—A Peer Review Of Teaching Project Benchmark Portfolio, John R. Bender

UNL Faculty Course Portfolios

Mass Media Law, JOMC 486, is a required course for all majors in the College of Journalism and Mass Communications. This includes majors in journalism (traditional print journalism and online journalism), broadcasting and advertising-public relations. The purpose of this portfolio is to assess whether the learning objectives of the course are achieved. The evidence compiled for this portfolio suggests that the students are learning basic information about mass media law. Further, analysis of the tests shows that they are also learning how to apply the principles of media law to situations they have not encountered, thus preparing them for dealing …

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.

Short And Tweet, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.

Prowatch: Critically Thinking About Reporters’ Work, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

ProWatch, an activity in critical thinking, is an assignment that I use in beginning reporting and editing classes, but it can be adapted easily for use in editing and advanced reporting classes. It is designed to make students read the newspaper, identify sources of story ideas, develop interviewing skills, identify Associated Press style, think about presenting stories across platforms and strengthen story organization skills. This assignment is used throughout the semester so that students can gain these skills by critically examining the published work of professional journalists.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.