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Social and Behavioral Sciences Commons™

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Communication

Kennesaw State University

Faculty and Research Publications

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Articles 31 - 32 of 32

Full-Text Articles in Social and Behavioral Sciences

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell Apr 1998

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell

Faculty and Research Publications

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.

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Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell Oct 1997

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty and Research Publications

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …

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